Marketing Director

About the Role

Key Responsibilities

• Develop and execute marketing plans for Tyler products that include lead generation initiatives, sales collateral, trade advertising, media relations, events marketing, and divisional communications.
• Position multiple products within the same functional areas based on differentiation, client size, market segment, and future development plans to minimize marketplace confusion.
• Develop Division marketing budgets, ensure plans are executed within budget, provide quarterly revised projections, and reconcile reports.
• Ensure evaluation systems are in place to report on progress and measure ROI on marketing investments.
• Act as senior consultant and advisor to division leadership for all marketing and communications initiatives, ensuring alignment with corporate vision and initiatives.
• Provide marketing counsel, guidance, and direction to division leadership teams, facilitating open communication to align marketing priorities with business goals.
• Develop divisional key messages to ensure consistency across all marketing materials and audiences.
• Project manage marketing deliverables to ensure quality and timely delivery.
• Act as division spokesperson for media inquiries and PR opportunities.
• Manage a team of campaign, content, and trade show professionals, supporting their efforts and removing obstacles.
• Aid in staff development through ongoing guidance, training, and direction.
• Create and execute strategies for all solutions within the business unit, balancing multiple marketing functions and responding to various leaders.
• Develop and implement strategic marketing plans for all major product groups.
• Gain a full understanding of products, key features, differentiation points, and market positioning.
• Ensure brand consistency and standards are maintained across all marketing efforts.
• Establish and manage marketing priorities, meet budgets and deadlines, and manage multiple projects of varying complexity.
• Lead and influence others to accomplish goals, demonstrating management and leadership principles.
• Cultivate a high-performance organizational culture emphasizing teamwork, integrity, and work-life balance.

Requirements

• Bachelor's degree in a related field or comparable work experience.
• 12+ years of marketing experience in a business-to-business or business-to-government environment.
• 5+ years of direct management experience leading a team of marketing professionals.
• Marketing experience in the public safety sector preferred.
• Strong writing skills with the ability to generate impactful marketing messages, demonstrated through writing samples and references.
• Technology/software industry experience required; public sector experience preferred.
• Experience managing various marketing projects including direct marketing, video, advertising, collateral, and web content.
• Trade show and/or user conference experience preferred.
• Strong skills in Microsoft Office, especially PowerPoint.
• Experience in leadership or management roles is a plus.
• Understanding of graphic applications, media files, and web/interactive marketing.
• A positive attitude and a desire to exceed expectations.

Nice to Have

• Marketing experience in the public safety sector.
• Trade show and/or user conference experience.
• Experience in leadership or management roles.

Qualifications

• Bachelor's degree or comparable work experience.
• 12+ years marketing experience, including management.

Benefits & Perks

• Competitive benefits supporting health and financial wellness.
• Support for work-life balance.