Marketing Director Brand, PR, and Growth Strategy

Affinity Home Care Agency

Long Beach, NY

Full Time

Director

55k-65k

12 days ago

Job Description

About the Role

The Marketing Director - Brand, PR, and Growth Strategy will play a key role in developing and executing integrated marketing strategies to elevate the company's brand, visibility, and growth. This position involves working closely with the founder on high-profile projects, including luxury healthcare services, personal branding, and strategic visibility efforts. The role combines creative storytelling, strategic planning, and executional partnership to bring a bold, soulful vision to life within a mission that emphasizes dignity, service, and resilience.

Key Responsibilities

Develop and execute integrated marketing strategies across platforms such as web, email, social media, SEO/PPC, and paid ads.
Drive media outreach and secure high-caliber PR placements including print, digital, podcasts, and interviews.
Oversee brand storytelling and visual identity across campaigns and content.
Manage production of short films, reels, commercials, and founder-focused content.
Collaborate on personal brand expansion and strategic thought leadership positioning.
Lead digital performance efforts including SEO optimization, analytics, and Meta/Google ad strategy.
Act as a right hand to the founder, translating big ideas into beautiful execution.

Requirements

5+ years of experience in marketing, brand strategy, or PR—agency or startup experience a plus.
Proven track record of securing media features, elevating brand profiles, and launching successful digital campaigns.
A strong creative eye and understanding of luxury, soulful, wellness-focused branding.
Experience managing cross-functional projects from strategy to execution.
Self-starter energy: you love to build, elevate, and move quickly.

Nice to Have

Familiarity with high-end healthcare, wellness, or personal branding.

Qualifications

Ability to commute to Long Beach, NY 11561 (Required)
Ability to relocate to Long Beach, NY 11561 before starting work (Required)

Benefits & Perks

Flexible schedule
Health insurance
Paid time off

Working at Affinity Home Care Agency

You'll be part of something meaningful. Our mission blends dignity, soul, and service — in both elder care and personal impact work. You'll shape narratives, launch meaningful campaigns, and help bring a story of resilience, leadership, and growth to a larger stage.

Apply Now