Marketing Director

Connections Physical Therapy

Wellesley, MA

Full Time

Director

75k-85k

about 1 month ago

Job Description

About the Role

Connections Physical Therapy is a family-owned, therapist-led practice with 20+ locations across Massachusetts and Rhode Island. For over 40 years, we've prioritized clinical excellence, patient experience, and empowering our team. As we continue to grow, we're looking for a strategic and hands-on Marketing Director to elevate our brand, attract patients, and help us recruit top-tier therapists. The Marketing Director is a key member of our leadership team, responsible for leading and executing a comprehensive marketing strategy that supports clinic growth, brand visibility, and therapist recruitment. This role oversees our Marketing Coordinators and works cross-functionally with clinic leadership, recruitment, and operations to align marketing efforts with business goals.

Key Responsibilities

Develop and manage marketing plans for internal, external, and digital campaigns
Manage and mentor a growing team of Marketing Coordinators across all markets
Collaborate with leadership and clinic teams to support growth initiatives
Strengthen community awareness through events, physician marketing, sponsorships, and outreach
Ensure consistent branding across all materials, signage, and media
Manage print, promotional, and creative assets
Oversee Google Ads, social media, email campaigns, and website updates
Collaborate with vendors or agencies to improve performance and visibility
Manage online presence including reputation and local listings
Coordinate internal campaigns to support staff engagement and company initiatives
Support internal branding and cultural storytelling (e.g., staff highlights, clinic news, milestones)
Partner with hiring managers to develop targeted outreach for therapists and clinical staff
Manage job board presence, recruitment campaigns, and social media strategies
Craft compelling content and campaigns to highlight our clinical culture and values

Requirements

5+ years of experience in marketing leadership, preferably in healthcare, multi-site, or service-oriented businesses
Proven ability to lead a marketing team and manage cross-channel campaigns
Strong written and verbal communication skills
Proficiency with Google Ads, Meta Business Suite, Canva, WordPress, and email platforms (e.g., Mailchimp or Hubspot)
Experience supporting recruitment or employer branding is a plus
A self-starter with strong project management and people skills

Nice to Have

Experience supporting recruitment or employer branding

Qualifications

Not explicitly specified, but implied: relevant marketing leadership experience and proficiency with specified tools

Benefits & Perks

Competitive salary and benefits package
Health insurance
Health savings account
Dental insurance
Vision insurance
401(k) and 401(k) matching
Paid time off
Parental leave
Flexible schedule

Working at Connections Physical Therapy

A values-based culture focused on growth, authenticity, and excellence, with a collaborative, supportive leadership team and a mission-driven, patient-first organization.

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