Marketing Director, Campaigns

About the Role

Key Responsibilities

• Own funnel metrics and quarterly marketing sourced pipeline targets across sales segments and products.
• Develop full-funnel integrated campaign strategies that connect thought leadership programs with how each segment buys, from awareness through opportunity acceleration.
• Translate GTM priorities into marketing campaigns aligned to segment needs, sales programs, and product narratives.
• Build segment-specific plans combining digital, content, events, and partner marketing motions to reach and convert target accounts.
• Lead campaign calendars to manage timing, prioritization, and executional capacity across programs.
• Champion the creation and adoption of campaign briefs, campaign playbooks, and post-campaign analysis templates.
• Identify and test new use cases for AI in campaign planning and execution.
• Act as the key marketing partner for Sales leaders across Mid-Market and Enterprise segments.
• Facilitate ongoing campaign reviews, feedback loops with Demand Engagement and Sales to align on goals, refine plays, and course-correct in real time.
• Work closely with Product Marketing to map messaging and sales plays to campaign structures.
• Build connective tissue between the Campaigns function and Demand COE, Product Marketing, and Content.
• Partner with Demand COE to align campaign mechanics with channel strategy (email, webinar, content syndication, paid media).
• Coordinate with Marketing Operations to establish measurement, campaign attribution, and performance tracking.

Requirements

• 8+ years of B2B marketing experience, including related experience in SaaS.
• 4+ years in integrated campaign management.
• 2-3+ years of people management experience.
• Proven success in building and executing multi-channel, full-funnel campaigns.
• Experience partnering with Sales and Product Marketing to translate GTM needs into marketing programs.
• Ownership of funnel metrics and pipeline targets.
• Strong project management skills and ability to manage campaign calendars and cross-functional priorities.
• Experience with campaign reporting tools like PowerBI, Salesforce, Marketo.
• Ability to design scalable campaign frameworks, including use of tools like Lucidchart for flows.
• Track record of using campaign briefs, playbooks, and post-campaign analysis templates.

Nice to Have

• Experience leading team buildout or standing up a campaign function.
• Familiarity with ABM platforms like 6sense or Demandbase.
• Working knowledge of AI tools or experimentation with GenAI in marketing ops or campaign planning.
• Campaign budget ownership and performance-based reallocation experience.

Qualifications

• Educational background is not explicitly specified, but extensive experience in B2B SaaS marketing is required.

Benefits & Perks

• Generous time off programs.
• Medical/dental coverage.
• Retirement plans with employer match.
• Parental leave for all family types.
• Job shadowing programs and coaching opportunities.
• Tuition reimbursement for continuing education and certifications.
• Remote-first and flexible work schedule.
• Monthly stipend for home office setup.
• Corporate wellness and mental health programs.
• Market-based salary range between $144,350 and $195,150 USD.