Marketing Director - Community & State - Hybrid in Minnetonka, MN

UnitedHealth Group

Minnetonka, MN

Full Time

Director

132k-227k

14 days ago

Job Description

About the Role

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. The Marketing Director, Community and State, will lead the team responsible for developing and executing B2B influence marketing strategies targeting state policymakers and influencers to optimize UHC's reputation and thought leadership. This role is crucial in driving influence, shaping reputation and growing C&S impact with new and existing states, policymakers and community partners. This position follows a hybrid schedule with four in-office days per week.

Key Responsibilities

Develop and implement national and local B2B influence content and campaigns targeting state policymakers and influencers, supporting C&S business objectives and advancing C&S brand leadership.
Manage and evolve the C&S audience strategy, value story and key proof points in partnership with cross-functional leaders.
Oversee marketing plans and content strategy for B2B audience, leveraging key audience insights, competitive intel and business intelligence.
Direct the creation of impactful omni-channel content, including campaigns, whitepapers, videos, website content, newsletters, and collateral for major industry conferences.
Guide event and sponsorship plans to showcase UHC expertise and improve brand leadership in the Medicaid category, including attending and representing the UHC C&S business.
Lead the UHCCS.com content strategy and partner to enhance design and performance to support business growth.
Create and maintain the C&S content calendar and coordinate with broader UHG and UHC marketing and communications teams.
Collaborate with cross-functional teams to prepare products and programs for target audiences, guiding naming, messaging, and value propositions.
Report on the impact of B2B marketing efforts against business objectives and optimize campaigns using data-driven insights.
Champion a digital-first approach and multicultural lens across all work.
Develop and manage marketing KPIs to measure effectiveness and inform future strategies.
Monitor the competitive brand landscape and stay informed on policy and business developments to guide team efforts.
Foster relationships with key stakeholders across various teams to align B2B marketing strategies.
Lead and develop the B2B marketing team through coaching, training, and leadership.

Requirements

8+ years of marketing experience.
5+ years of experience in B2B influence and/or content marketing, preferably in healthcare or Medicaid sectors.
Ability to collaborate effectively with cross-functional teams including Clinical, Quality, Growth, Legal, Creative, Digital, and Advocacy teams.
Experience with marketing tools and technologies, such as Adobe suite, and adaptability to new platforms and systems.
Proven analytical and problem-solving skills with the ability to measure and optimize marketing efforts.

Nice to Have

Experience in healthcare or Medicaid sector.
Experience with omni-channel content creation and campaign management.
Knowledge of policy and business landscape related to healthcare.

Qualifications

Educational background not explicitly specified in the description.

Benefits & Perks

Comprehensive benefits package.
Incentive and recognition programs.
Equity stock purchase and 401k contribution.
Various other benefits and incentives subject to eligibility.

Working at UnitedHealth Group

UnitedHealth Group is committed to helping people live healthier lives and making the health system work better for everyone. They value diversity and inclusion, aiming to mitigate health disparities and improve health outcomes for marginalized groups. The company emphasizes a supportive environment that challenges employees and provides development opportunities, fostering a culture of caring, connecting, and growing together.

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