Marketing Director - Community & State - Hybrid in Minnetonka, MN

About the Role

Key Responsibilities

• Develop and implement national and local B2B influence content and campaigns that effectively target state policymakers and influencers, supporting C&S business objectives and advancing C&S brand leadership
• Manage and evolve the C&S audience strategy, value story and key proof points in partnership with cross-functional leaders
• Oversee marketing plans and content strategy for B2B audience, leveraging key audience insights, competitive intel and business intelligence
• Direct the creation of impactful omni-channel content, including campaigns, whitepapers, videos, website content, newsletters, and collateral for major industry conferences
• Guide the event and sponsorship plan as a platform to showcase UHC expertise and improve brand leadership in the Medicaid category, while also attending and representing the UHC C&S business
• Lead the UHCCS.com content strategy and partner to advance the design and performance to support the business
• Create and maintain the C&S content calendar and create synergies with broader UHG and UHC marketing and communications teams
• Collaborate with cross-functional teams to prepare products and programs for target audiences, guiding naming, consistent messaging and value propositions as appropriate
• Report on impact of B2B marketing against business objectives
• Model marketing best practices and data-driven approaches, leveraging insights to optimize campaigns and improve ROI
• Champion a digital-first approach and multi-cultural lens across all work
• Develop and manage marketing best practices and KPIs to measure effectiveness and inform future strategies
• Report on the competitive brand landscape and keep a pulse on the policy and business landscape to inform team
• Ensure optimized vendor relationships for creative, media and website
• Foster relationships with key stakeholders across local state, growth, policy, product, consumer marketing, strategic insights and communications teams to align B2B marketing strategies
• Lead the B2B marketing team through coaching, developing and training opportunities

Requirements

• 8+ years of marketing experience
• 5+ years of experience in B2B influence and/or content marketing, preferably in the healthcare or Medicaid sector
• Ability to collaborate effectively with cross-functional teams, including Clinical, Quality, Growth, Legal, Creative, Digital, and Advocacy teams
• Experience with marketing tools and technologies, such as Adobe suite, and ability to adapt to new platforms and systems
• Proven solid analytical and problem-solving skills, with ability to measure and optimize marketing efforts

Nice to Have

• Experience in healthcare or Medicaid sector
• Experience with omni-channel content creation and campaign management
• Knowledge of policy and business landscape related to healthcare

Qualifications

• Educational background is not explicitly specified but implied to include significant professional experience in marketing

Benefits & Perks

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution
• Salary range from $132,200 to $226,600 annually
• Benefits are subject to eligibility requirements