Marketing Director

About the Role

Key Responsibilities

• Lead the development and implementation of the overall brand strategy, ensuring alignment with company goals and market positioning.
• Develop marketing strategies for both new and existing products, with a focus on brand growth, awareness, and sales support.
• Oversee execution of integrated marketing plans across digital, PR, events, and traditional marketing channels.
• Direct, manage, and coach the marketing team to set clear goals, establish priorities, and ensure successful delivery of marketing initiatives.
• Partner with Sales and Product Development teams to align marketing efforts with commercial objectives.
• Collaborate closely with the creative and production teams to develop effective marketing materials, assets, and brand campaigns.
• Guide and support the team in content production, ensuring high-quality, brand-aligned deliverables across platforms.
• Manage and enhance the company's social media presence, driving engagement and brand recognition.
• Lead digital campaigns (SEM/SEO, email, social media, display, affiliate, and marketplace) to drive traffic, engagement, and conversions.
• Conduct regular market research and competitive analysis to inform strategic decisions.
• Develop and report on key marketing KPIs (traffic, engagement, conversions, etc.), and use insights to optimize future campaigns.
• Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Monitor program performance and optimize spend across campaigns, platforms, and vendors.

Requirements

• Bachelor's or Master's degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives.
• Experience in B2C and/or B2B retail environments, ideally with consumer product brands.
• Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies.
• Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making.
• Deep understanding of content marketing, creative development, and social media trends.
• Proven ability to manage, develop, and inspire a medium-sized marketing and creative team.
• Exceptional communication, project management, and cross-functional collaboration skills.

Nice to Have

• Experience with consumer product brands in retail environments.
• Knowledge of traditional marketing channels such as PR and events.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in senior marketing roles.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Life insurance