Marketing Director - Direct Mail, CRM, Organic

About the Role

Key Responsibilities

• Own the strategy and performance of Direct Mail, Email/SMS, and Organic Search (SEO) lead generation channels across lines of business in alignment to business objectives, including budgeting, forecasting, and tactical planning.
• Drive and manage day-to-day performance of Direct Mail, Remarketing, and Organic campaigns across branded/non-branded marketing, proactively addressing performance issues and driving continuous optimization.
• Lead and oversee a team of 8 managers and specialists, providing direction, prioritization, and professional development to support team growth.
• Manage third-party agency and vendor relationships, serving as the primary point of contact for budget and performance accountability.
• Partner with internal stakeholders across Business teams, Creative, Operations, Data Science, and Member Experience to align on goals and leverage learnings for targeting and optimization.
• Research and monitor industry trends and competitive insights to inform channel strategy and growth.
• Develop and refine standard operating procedures to improve operational efficiencies.

Requirements

• Bachelor's Degree or higher in Business, Marketing, or related field.
• Minimum 7+ years of progressive experience in in-house or agency D2C marketing, with at least 3 years of managing and leading small teams.
• Hands-on experience managing performance marketing campaigns and budgets.
• Proven track record of achieving performance goals.
• Outstanding communication skills and analytical decision-making abilities.
• Ability to collaborate across internal and external teams.
• Experience managing multiple projects and deadlines in a fast-paced environment.
• Proficiency with Microsoft Suite and business intelligence platforms (e.g., PowerBI), project management tools, and channel-specific platforms.
• Ability to work hybrid in-office schedule from Ft. Lee, NJ or Raleigh, NC offices on Tuesdays and Thursdays.

Nice to Have

• Experience with Direct Mail/Print campaigns.
• Prior work experience in consumer health, financial services, insurance, or other regulated sectors.

Qualifications

• Bachelor's Degree or higher in Business, Marketing, or related field.
• 7+ years of experience in D2C marketing, with at least 3 years in a leadership role.
• Experience managing performance marketing campaigns and budgets.

Benefits & Perks

• Health and Welfare Benefits including Medical, Dental, Vision, Prescription coverage, and Health Savings Accounts.
• Flexible Spending Accounts, Group Accident, Critical Illness, Life Insurance, AD&D, and Legal benefits.
• Paid Holidays, Paid Time Off, Short-Term and Long-Term Disability, and other leave options.
• Retirement Savings Plan with company contributions.
• Employee Assistance Program and Wellbeing Resources.