Marketing Director

About the Role

Key Responsibilities

• Develops and executes YAI's comprehensive multi-channel marketing strategy, focusing on digital platforms, print collateral, and advertising to promote awareness and engagement.
• Leads brand strategy development, ensuring consistent execution across all marketing materials and platforms.
• Oversees the production of all marketing materials, ensuring brand alignment, design quality, and content accuracy.
• Sets and monitors progress to ensure achievement of marketing goals related to social media engagement, email campaigns, website traffic, and advertising performance.
• Manages digital campaigns including paid social media, Google Ads, SEO, and email marketing.
• Regularly monitors, measures, and analyzes the effectiveness of all marketing initiatives using tools such as Google Analytics, adjusting strategies based on data insights.
• Supervises and mentors staff including Senior Digital Marketing Manager, providing direction, feedback, and professional development.
• Coordinates with departments like Advancement, Human Resources, and YAI affiliates to support their marketing needs.
• Ensures all copywriting and content development reflect brand standards and consistency.
• Develops and maintains organized processes for marketing production, approvals, timelines, and project management.
• Prepares reports and presentations on marketing metrics for senior leadership, providing insights and recommendations.
• Conducts market analysis to identify challenges and opportunities for growth.
• Plans and manages marketing budgets, forecasts, and timelines in collaboration with senior leadership.
• Leads go-to-market strategies for brand campaigns.
• Evaluates and manages vendor relationships and marketing platforms.
• Attends events and visits programs to support organization-wide marketing campaigns.
• Performs all other duties as assigned.

Requirements

• Bachelor's degree.
• Ten (10) years of related marketing experience including development, monitoring, evaluation, and data-driven adjustments of multi-channel/cross-functional strategies and digital marketing campaigns involving email, social media, SEO/SEM, and Google Analytics.
• At least five (5) years of managing and developing staff.
• Demonstrated expertise in brand strategy and execution, including overseeing creative design and content production.
• Strong experience monitoring, measuring, and analyzing marketing initiatives and adjusting strategies based on data.
• Hands-on experience using marketing analytics to drive results.
• Strong planning, organizational, problem-solving, and decision-making skills.
• Excellent written and oral communication skills, including copywriting and content development.
• Ability and willingness to leverage AI to support digital marketing strategies and content development.
• Proficiency with computers, electronic systems, Internet, and web interfaces, including Microsoft Office Suite, Workday, Salesforce, and other systems.
• Ability to work a flexible schedule including occasional evening and/or weekend hours.
• Ability to report on-site to Manhattan office at least three days per week and travel as needed.

Nice to Have

• Prior experience in a marketing agency or creative firm.
• Familiarity with accessibility standards in digital marketing and design.
• Proficiency with marketing automation tools like Salesforce or similar platforms.
• Experience with graphic design and/or video production.

Qualifications

• Bachelor's degree.
• 10 years of relevant marketing experience.

Benefits & Perks

• Salary range of $105,000-$125,000.
• Full-time employment.