Marketing Director #ESF2497

About the Role

Key Responsibilities

• Develop and lead the company's overall marketing strategy, ensuring alignment with business objectives, brand positioning, and sales goals.
• Oversee all aspects of digital marketing, including SEO/SEM, paid media, social media, CRM/email marketing, content strategy, and website performance.
• Lead the creation and execution of product launch campaigns, promotional programs, and dealer marketing support.
• Manage brand communications, visual identity, and messaging across all touchpoints.
• Collaborate with product management, sales, and creative teams to ensure cohesive messaging and integrated go-to-market planning.
• Analyze market trends, competitive landscape, customer insights, and campaign performance to optimize strategy and ROI.
• Build and maintain strong relationships with key retail partners, media, influencers, and trade event organizers.
• Lead trade show and event planning, including participation in key national shows and other industry events.
• Manage internal and external resources including marketing staff, agencies, contractors, and creative vendors.
• Define KPIs and marketing dashboards; report performance and progress to senior leadership.
• Oversee marketing budget, ensuring cost-effective investment in growth and brand-building initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).
• 3-5+ years of progressive marketing experience, including at least 3 years in a senior leadership role.
• Deep knowledge of the photography industry, including cameras, lenses, accessories, and consumer trends.
• Expertise in digital marketing platforms and analytics tools (e.g., Google Ads, Meta, HubSpot, GA4, Shopify, Mailchimp, etc.).
• Strong leadership and team management skills, with experience guiding cross-functional teams.
• Proven ability to drive strategy and execution simultaneously, with attention to detail.
• Excellent written, visual, and verbal communication skills.
• Strong project management and organizational abilities.
• Experience with PR, influencer marketing, and event execution is a plus.
• Passion for photography is highly valued.

Nice to Have

• Experience with PR, influencer marketing, and event execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).
• 3-5+ years of progressive marketing experience, including at least 3 years in a senior leadership role.

Benefits & Perks

• Competitive compensation and benefits package.
• Opportunities to shape the future of a respected brand in the imaging industry.
• Access to the latest photographic tools and technology.