Marketing Director

About the Role

Key Responsibilities

• Build and maintain a consistent persona messaging platform that clearly articulates the positioning of our Advisory and Brand Intelligence business, the key differentiators, value proposition, and how individual personas benefit within the life sciences industry.
• Lead the marketing plan process including market trends and competitive landscape understanding, audience analysis, key message development with differentiated positioning and value propositions.
• Create and implement integrated marketing campaigns that increase awareness, generate leads, and drive customer engagement.
• Coordinate with the U.S. Marketing team to incorporate best practices and leverage capabilities for campaign development, execution, and measurement.
• Scan the market and leverage new technologies to build impactful, integrated marketing campaigns using web, digital, email, search, social media, PR, and print advertising.
• Develop and execute content marketing and Thought Leadership strategies to support key initiatives and promote a consistent industry-leading voice.
• Collaborate with subject matter experts to develop sales support materials such as presentations, sell sheets, case studies, white papers, and webinar content.
• Work with marketing operations and outside agencies to ensure professionalism and adherence to brand guidelines in all collateral and conference graphics.
• Implement metrics around campaign results, report to senior leaders, course correct as needed, and suggest improvements to maximize marketing ROI.
• Assist in developing and maintaining marketing expense budgets, ensuring budgets stay on track and taking corrective actions when necessary.
• Track marketing campaigns from top of funnel to bottom funnel, measuring and communicating performance in business and marketing reviews.

Requirements

• Bachelor's degree in marketing or related field.
• Minimum of 10 years' experience in developing successful strategic marketing plans that drive business growth.
• Successful track record in developing innovative marketing campaigns and tactics to grow thought leadership and established businesses.
• Strong digital marketing experience with the ability to track and report ROI.
• Excellent written and verbal communication skills, with the ability to understand and articulate complex ideas and solutions.
• Ability to build solid cross-functional relationships and work with all organizational levels.
• Self-starter with a proactive attitude and the ability to work independently.
• Comfortable working in a fast-paced, changing environment with some ambiguity.
• Strong organizational skills and the ability to manage multiple priorities.
• Innovative thinker with a desire for continuous learning.

Nice to Have

• Prior experience in healthcare marketing with an understanding of pharma commercial functions such as sales operations, marketing, brand management, and managed markets.
• Experience in technology B2B marketing.

Qualifications

• Educational background includes a Bachelor's degree in marketing or related field.

Benefits & Perks

• Potential base pay range of $107,900 to $300,800 annually, with variation based on qualifications and location.
• Incentive plans, bonuses, and other forms of compensation may be offered.
• Health and welfare benefits.