Marketing Director, HCP, Respiratory Specialty

About the Role

Key Responsibilities

• Lead the strategic direction, design, execution, and performance measurement of HCP focused marketing strategies and tactics to achieve brand objectives for the Inhaled Respiratory franchise.
• Build, implement and optimize a marketing strategy for HCPs across various channels in coordination with Sales and other teams for brand efficiency.
• Lead, mentor, and develop members of the brand team, including performance management, talent development, and succession planning for future marketing leaders.
• Deliver robust strategic and operational commercial plans that reflect core brand positioning, messaging, and campaigns—supporting new market/channel development, sales integration, and overall ROI analysis.
• Make informed decisions on P&L, revenue, and investment; analyze and challenge forecast assumptions, and support launch and lifecycle management plans adaptable to patient and market needs.
• Partner with Managed Markets to co-create a compelling value story and pricing model; assess investment viability for innovative brand programs using scenario planning and ROI analysis.
• Guide test market pilots and evaluate the rollout of new programs based on data-driven findings and business priorities.
• Cultivate positive relationships within the Commercial team and with external leaders, customer advocacy groups, and other partners to improve brand strategy and implementation.
• Collaborate with Legal, Regulatory, and Compliance functions to ensure promotional planning and execution adhere to all guidelines and standards.
• Drive a diverse, collaborative, and agile culture within the marketing team and throughout cross-functional interfaces.

Requirements

• Bachelor's degree, preferably in business, marketing, or life sciences.
• 8+ years of pharmaceutical or healthcare industry experience, including at least 5 years in direct pharmaceutical marketing and promotions with a strong record of successfully delivering strategic and operational plans.
• Hands-on experience leading and developing teams, coupled with a strong track record of leadership through change and ambiguity.
• Demonstrated ability to work effectively across cross-functional business units.
• Proven financial acumen, including the ability to manage P&L, deliver growth, and assess program investments using robust analysis and scenario planning.
• Strong understanding of local healthcare system pricing, reimbursement, and market dynamics.
• Outstanding presentation, negotiation, and communication skills.
• Demonstrated learning agility and adaptability in a fast-evolving market environment.

Nice to Have

• Advanced degree (MBA, MS, PharmD, or equivalent).
• Experience in the Respiratory therapeutic area and/or with HCP marketing for specialty products.
• Proven expertise in market access/managed markets and deep knowledge of payer and reimbursement strategies.
• Experience leading digital, cross-channel and integrated brand initiatives.
• History of successful change transformation and driving innovation in brand execution.

Qualifications

• Educational background in business, marketing, or life sciences.

Benefits & Perks

• Not explicitly specified in the description.