Marketing Director, Service Industry

Fiserv

Alpharetta, GA

Full Time

Director

3 days ago

Job Description

About the Role

We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv.

Key Responsibilities

Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the service industry. This service industry can include professional, business services, personal services and repair services, education and health services, leisure and hospitality.
Lead product marketing efforts, including product positioning, messaging, go-to-market strategies, and lifecycle management.
Execution of targeted marketing campaigns tailored to the unique needs of the service industry, focusing on driving customer acquisition and retention.
Develop industry-specific content, engagement programs, and events to showcase our expertise and innovative solutions.
Deliver key performance indicators (KPIs) for industry marketing, analyzing data to optimize strategies and report on outcomes to leadership.
Communicate with leadership and key stakeholders on industry marketing performance, challenges, and opportunities for growth.
Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI on marketing investments.

Requirements

9+ years of business-to-business (B2B) marketing experience in the service industry.
9+ years of experience with digital marketing, content marketing, and traditional marketing methods.
5+ years' experience managing a team of direct reports.
Bachelor's degree or an equivalent combination of education, work, and/or military experience.

Nice to Have

Master's degree.
Experience in FinTech or related industries.

Qualifications

Ability to travel up to 25% of the time and work weekends/evenings, as necessary.
Legally authorized to work in the U.S. without need for sponsorship now or in the future.

Benefits & Perks

Medical, Vision and Dental Benefits
Comprehensive benefit plans to suit your unique needs
Fuel Your Life Wellness Program
Resources to elevate your well-being
401k, Employee Stock Purchase Plans and Incentives & Bonuses
When Fiserv performs well, so does your financial health
Employee Resource Groups
Celebrating inclusion in the workplace
Paid Time Away
Providing the time off to manage personal needs

Working at Fiserv

Our culture emphasizes collaboration, diversity, inclusion, and well-being. We support employee development through training, internal mobility, and resource groups that promote our inclusive environment. We value work-life balance with generous time off policies and comprehensive health and wellness resources.

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