Marketing Director Tic Tac Mints Innovation

Ferrero

Parsippany-Troy Hills, NJ

Full Time

Director

163k-217k

16 days ago

Job Description

About the Role

As the Marketing Director, Tic Tac Innovation, you will play a pivotal role in shaping the future of the Tic Tac brand in the U.S. market. You'll take ownership of the Tic Tac Innovation portfolio across both the Mints and Sugar Candy categories, driving ongoing business activities and ensuring alignment with long-term brand goals. This role involves collaborating closely with the Area Marketing Manager to manage and optimize the current in-market innovation portfolio, leading strategic growth initiatives, and overseeing local validation and launch planning for global innovations. The position is based at Ferrero's North American HQ in Parsippany, NJ, and is hybrid in nature.

Key Responsibilities

Provide brand and market dynamics insights and translate them into growth strategies for the Mints and Sugar Candy categories.
Partner with the global organization to report insights and locally drive innovation initiatives.
Validate and lead the launch of key Tier 1 and Tier 2 innovations in the market, supervising the commercialization from concept to development.
Input and coordinate the assessment and develop business cases with Finance and Operations to support the launch of new formats and proximity innovation.
Lead the development and execution of marketing strategies and plans for innovations to grow volume, profit, and long-term brand equity.
Manage creative, media, and PR agency relationships to drive communication efforts for the brands.
Nurture effective working relationships with cross-functional partners including Category Management, Trade Marketing, Sales Operations, and external agencies.

Requirements

Master's degree required, preferably in Business, Economics, or Marketing.
8+ years of successful experience in FMCG brand management, ideally in food.
High energy, drive, and creativity; passionate about brands and marketing.
Highly adaptive to dynamic and changing environments.
Comfortable working in complex matrix organizations.
Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels.
Strong analytical skills, structured, organized, and detail-oriented.
Experience working with consumer data (e.g., IRI, ACNielsen).
Experience in creative development and managing creative agencies.
Skills in packaging, design, and visual identity development.
Results-oriented, proactive, and innovative in proposing new initiatives.
Previous experience in developing product innovation.
Strong independence in developing and managing presentations for Top Leadership.
Experience with P&L and Budget Management.

Nice to Have

Experience in creative development and managing creative agencies.
Skills in packaging and design/visual identity development.
Experience working with consumer data such as IRI or ACNielsen.
Experience with P&L and Budget Management.

Qualifications

Master's degree in Business, Economics, or Marketing.

Benefits & Perks

Comprehensive benefits package including health insurance, retirement plans, paid time off, and other benefits.
Base salary range of $162,771 - $217,028 annually, determined based on experience and qualifications.

Working at Ferrero

Ferrero is committed to building a diverse and inclusive culture where all employees feel welcomed and appreciated. The company values talent, curiosity, and the natural abilities of its employees, providing opportunities for personal and professional growth. Ferrero emphasizes a multicultural, innovative, and rewarding work environment, with a focus on quality, care, and consumer-centric results.

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