Marketing Director US

Mercuryo

Full Time

Director

30 days ago

Job Description

About the Role

Mercuryo is a company on a mission to redefine finance by blending traditional banking with decentralized finance (DeFi). Since 2018, they have partnered with top Web3 projects and major ecosystems to build a platform that simplifies crypto dealings and integrates them into the broader financial ecosystem. They foster an innovative, remote-first environment with a diverse team across 30 countries, emphasizing growth, learning, and flexible culture.

Key Responsibilities

Develop and execute comprehensive marketing strategies to drive business growth and brand awareness in the US market.
Act as the primary marketing lead for the US, collaborating closely with the Head of US and providing strategic insights.
Coordinate and align US marketing initiatives with the global marketing team, reporting to Mercuryo's CMO, to ensure consistency and leverage best practices.
Lead local marketing campaigns, digital advertising, partnerships, and community outreach efforts.
Coordinate on Partner and Product initiatives with global Partner and Product Marketing leads, on PR with Mercuryo's PR team, and on Content with Mercuryo's Content team.
Analyze market trends, customer insights, and the competitive landscape to identify opportunities for growth and innovation.
Manage relationships with agencies, media partners, and other stakeholders to amplify reach.
Track, measure, and report on campaign performance, optimizing strategies for maximum ROI.
Develop and oversee marketing budgets, ensuring cost-effectiveness and efficiency.
Foster a culture of innovation, collaboration, and results within the US team.

Requirements

Proven track record of leading successful marketing programs in the crypto, fintech, or tech industry in the US market.
8+ years of marketing experience, with at least 3 years in a leadership role.
Deep understanding of the US crypto ecosystem, business needs, consumer behavior, and regulatory landscape.
Strong strategic thinking, leadership, and cross-functional collaboration skills.
Excellent communication and stakeholder management abilities.
Data-driven decision-making with a strong grasp of analytics and marketing tools.
Ability to operate in a fast-paced, dynamic environment and adapt to evolving priorities.

Nice to Have

Experience working with global marketing teams and coordinating international campaigns.
Knowledge of the Web3 and DeFi ecosystem.
Experience in digital advertising and community outreach in the crypto space.

Qualifications

At least 8 years of marketing experience.
Minimum of 3 years in a leadership role.
Experience in the crypto, fintech, or tech industry in the US.

Benefits & Perks

Competitive market rate salary and performance-based incentives.
22 days annual leave with an additional 6 company days, plus bank holidays.
Comprehensive health insurance plans.
Extensive benefits program.
Flexible work schedule and remote work options.
Modern offices and co-working spaces across 6 countries.
Working equipment provided.
Professional development and training opportunities.
Opportunity to shape the initiatives you're working on.
Diverse and friendly team.

Working at Mercuryo

Mercuryo promotes an innovative, collaborative, and results-driven culture. They are remote-first, celebrate diversity across 30 countries, and are open-minded to new ideas. The company emphasizes ownership, creativity, and continuous growth within a flexible environment.

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