Marketing Executive

Ambitions Personnel

Ipswich, MA

Full Time

Mid Level

12 days ago

Job Description

About the Role

A company based on the outskirts of Ipswich, operating in the food and beverages industry. As the Marketing Executive you'll be responsible for creating, managing, and optimising content to promote the brands and generate engagement. You will focus on driving brand awareness, engagement, and lead generation across platforms like social media, blogs, emails, and websites. You will also work closely with a team of two to ensure cohesive, creative marketing campaigns.

Key Responsibilities

Support the Sales Managers in selling the product portfolio to agreed customers in the UK/Ireland to meet sales and profitability targets as set by the strategic plan.
Deliver content in line with the Group Marketing Strategy, ensuring that the business markets its products in a consistent, accurate, professional, and timely manner with customers.
Keep the Marketing Strategy and budget under review and update the Strategy Action Plan on an annual basis.
Develop and maintain an Annual Marketing Calendar to structure key marketing initiatives and ensure alignment with business goals.
Conduct analysis to assess the performance of products, including social listening to identify influencers and outreach opportunities.
Conduct appropriate market research, including competitor analysis, demographic and economic reviews, and examination of trends.
Responsible for the successful creation of marketing content, including customer presentations and external/internal marketing communication.
Act as ‘brand guardian' and maintain/order any brand assets.
Assist with creative campaigns and promotional events that can make a difference to success according to trends and customer requirements.

Requirements

Experience in creating, managing, and optimising marketing content across multiple platforms.
Ability to support sales and develop marketing strategies aligned with business goals.
Strong analytical skills to assess product performance and conduct market research.
Excellent communication skills for creating marketing content and presentations.
Ability to work collaboratively within a small team and coordinate creative campaigns.