Marketing Generalist

About the Role

Key Responsibilities

• Design graphics and visual assets for digital and print use, including social media, email, web, and event materials.
• Develop, manage, and schedule organic social media content across platforms, ensuring alignment with brand voice and strategic goals.
• Write and edit marketing copy for various channels including web pages, email campaigns, social media posts, and print collateral.
• Maintain and update website content using the university's content management system (CMS), ensuring accuracy, accessibility, and brand consistency.
• Support marketing campaigns and initiatives by assisting with project coordination, asset creation, strategic messaging, and branded merchandise inventory.
• Fill in for other marketing roles as needed, providing flexible support across the department.
• Perform other related duties as assigned and based on departmental need.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 1-3 years of experience in a marketing and communications role.
• Strong design and visual communication skills.
• Skilled in effective writing and editing abilities.
• Knowledge in social media platforms and content creation.
• Knowledge in website content management systems.
• Ability to adapt quickly and contribute across multiple marketing functions.
• Strong organizational and interpersonal skills.

Nice to Have

• Experience with Adobe Creative Suite.
• Experience with CMS platforms (e.g., WordPress).
• Experience with CRM software (e.g., Salesforce, HubSpot, Slate).
• Experience with social media scheduling tools.
• Photography skills using camera or smartphone.

Benefits & Perks

• Health Benefits - Medical, Dental, Vision, Life Insurance.
• Paid Time Off.
• 403b with Roth Option.
• Paid Holidays.
• Comprehensive benefits package offered to eligible employees at least 0.5 FTE.
• Salary is competitive and benefits are available first of the month following hire.