Marketing Insights and Analytics Analyst

About the Role

Key Responsibilities

• Proficient in data modeling, transformation, cleansing, and creating data logic and queries.
• Provide actionable insights by analyzing marketing data from multiple channels, including social media, email, web, and paid media, to support planning, execution, and optimization of campaigns.
• Develop financial metrics such as ROI and profitability to evaluate the financial success of marketing initiatives and campaigns.
• Collaborate closely with subject matter experts, business teams, data architects, and data engineers through interviews and working sessions to ensure data integrity and alignment with organizational goals.
• Leverage predictive analytics and machine learning models to forecast trends, optimize marketing strategies, and recommend data-driven solutions.
• Work with Finance and Governance teams to build and measure financial metrics across marketing initiatives and prepare executive reports on campaign performance, customer engagement, and ROI.
• Ensure compliance with relevant regulations and company policies in all aspects of data handling and analysis.
• Collaborate with stakeholders and marketing teams to understand data requirements and deliver impactful insights that align with business objectives.

Requirements

• A bachelor's degree in marketing, data science, data analytics, information systems, statistics or a related field; master's degree preferred.
• Minimum of 2-5 years of experience in marketing/data analysis/financial analysis, especially related to banking or retail bank products.
• Advanced knowledge of statistical modeling and analysis, with the ability to gather, analyze, and provide data insights.
• Strong analytical and problem-solving skills, with proficient knowledge of databases, SQL, and MS Office applications.
• Proficiency in SQL and database management systems (e.g., MySQL, Oracle).
• Experience with data analysis tools like Excel, Tableau, or Power BI.
• Knowledge of marketing platform analytics tools such as Adobe Analytics, Customer Journey Analytics, Google Analytics, and Meta platforms is preferred.

Nice to Have

• Experience with marketing platform analytics tools such as Adobe Analytics, Customer Journey Analytics, Google Analytics, and Meta platforms.

Qualifications

• A bachelor's degree in marketing, data science, data analytics, information systems, or statistics; master's preferred.
• 2-5 years of experience in marketing, data analysis, or financial analysis, especially in banking or retail banking.

Benefits & Perks

• Medical, Dental and Vision Insurance - START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year
• Employee Ambassador preferred banking products