Marketing Insights Researcher

Job Description

About the Role

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.

Key Responsibilities

Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
Responsible for framing strategy decisions, driving alignment, and unblocking progress - ensuring the right conversations are happening and marketing is set up to succeed
Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
Translate research findings into actionable insights with clear recommendations producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Requirements

8+ years of research experience with mastery of qualitative and quantitative methods, and ability to apply them in a business context
Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution
Experience in the technology space and leading insights-focused campaigns or product launches
Experience with hardware, consumer packaged goods, or other physical products
Experience in brand building and brand strategy development
Strong ability to think holistically and creatively in addition to technically and analytically
Proven ability to resolve ambiguity, drive cross-functional alignment, and influence decision-making in time-sensitive environments
Experience collaborating proactively and effectively with a broad variety of partners