Marketing Lead

About the Role

Key Responsibilities

• Define and evolve long-term positioning for Greyhound and FlixBus, ensuring consistency across customer touchpoints while championing intercity bus travel and sustainable mobility through PR, partnerships, and thought leadership.
• Shift North America marketing from search-first to a balanced, multi-channel approach by identifying and activating growth opportunities across media, social, and strategic partnerships.
• Translate business goals into a data-driven marketing plan, guiding budget allocation across media, digital, social, content, experiential, and CRM channels, while interfacing with HQ on centralized performance marketing.
• Lead end-to-end execution of integrated campaigns, managing external agencies and global centers of excellence to deliver breakthrough creative and media efficiency.
• Own content strategy across key platforms to drive engagement, build brand affinity, and foster vibrant communities around FlixBus and Greyhound.
• Oversee design and deployment of marketing assets—including signage and branded environments—to elevate visibility and customer experience.
• Monitor KPIs, optimize spend, and align closely with Commercial, Operations, and HQ Marketing teams to ensure unified impact and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or master's degree preferred.
• Bring 7-10+ years of progressive B2C marketing experience, with senior leadership roles across national or multi-state brands in the U.S. and/or Canada.
• Background in transportation, travel, mobility, or e-commerce is a strong plus.
• Demonstrate proven success in building and revitalizing brands through insight-led, omni-channel marketing strategies.
• Lead with a hands-on approach, balancing strategic vision and tactical execution in fast-paced, matrixed environments.
• Manage agencies, complex budgets, and diverse stakeholders with confidence and clarity.
• Build and inspire high-performing teams, with additional experience in social media and event marketing considered a plus.
• Communicate with impact, skilled in influencing, presenting, and advocating for the bus category to external partners and media, backed by strong analytical capabilities and marketing performance expertise.

Nice to Have

• Additional experience in social media and event marketing.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA or master's degree preferred.
• 7-10+ years of progressive B2C marketing experience, with senior leadership roles in the U.S. and/or Canada.

Benefits & Perks

• Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
• Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year.
• Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
• Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
• Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
• Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.