Marketing Lead

University of Michigan

Ann Arbor, MI

Full Time

Senior

about 2 months ago

Job Description

About the Role

The Center for Academic Innovation at the University of Michigan is seeking a qualified Marketing Lead responsible for marketing initiatives related to Michigan Online. The role involves developing, executing, and evaluating strategic marketing plans to grow awareness, engagement, and enrollment across Michigan Online's learning experiences, such as MOOCs, certificates, and other offerings. The position requires collaboration with stakeholders across the Center for Academic Innovation, campus units, and external partners to enhance the University of Michigan's digital learning presence.

Key Responsibilities

Develop, execute, and evaluate strategic marketing plans to increase awareness, engagement, and enrollment for Michigan Online's learning experiences.
Collaborate with stakeholders across the Center for Academic Innovation, campus units, and external partners to elevate the university's digital learning presence.
Implement digital marketing strategies, including search engine optimization (SEO), to ensure content is discoverable, relevant, and competitive.

Requirements

Strong experience in digital marketing strategy.
Knowledge of search engine optimization (SEO).
Ability to develop and evaluate marketing plans.
Experience collaborating with multiple stakeholders.

Working at University of Michigan

Through curricular innovation, tools for student success and equity, and educational research and analytics, the University of Michigan Center for Academic Innovation

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