Marketing Lead - Paid Media

PNC

Philadelphia, PA

Full Time

Senior

65k-104k

16 days ago

Job Description

About the Role

The Marketing Lead at PNC is responsible for managing end-to-end marketing campaigns across Display and Traditional channels, developing and evolving the company's media channel strategic approach, and collaborating with internal and external partners to ensure a positive customer experience. This role involves working within PNC's Paid Media team to execute integrated marketing strategies that support various lines of business, with a focus on performance marketing, analytics, and media platform expertise. The position is primarily based in Pittsburgh, PA; Philadelphia, PA; Cleveland, OH; or Birmingham, AL, with some responsibilities performed remotely at the manager's discretion.

Key Responsibilities

Lead the development and execution of integrated marketing campaigns for assigned lines of business.
Help facilitate the integration of media data into measurement and reporting, craft action plans focused on results, monitor campaign progress, and establish benchmarks and critical metrics.
Support the development of creative assets aligned with brand and business objectives.
Manage relationships with vendors and partners, including ad agencies and key platforms.
Manage the marketing campaign budget, including invoice processing, forecasting, and allocation across channels.
Serve as a subject matter expert for consumer media behaviors, marketing trends, platforms, and technology.
Establish relationships with internal and external partners to develop comprehensive media strategies and viewpoints.

Requirements

Experience with DSP platforms such as The Trade Desk, DV360, Google Campaign Manager, Tableau, LiveRamp, Adobe Analytics.
Experience developing media strategies aligned with business and marketing objectives, managing media budgets, and executing digital-led marketing efforts.
Strong knowledge of the evolving advertising space, especially programmatic tactics and a cookie-less world.
Ability to collaborate across digital, social media, sales, and marketing teams, with understanding of SEO, SEM, web analytics, landing pages, and creative best practices.
Experience working with performance metrics and evaluating campaign success with analytics teams.
Ability to craft and deliver compelling presentations.
A bachelor’s degree and 5+ years of relevant industry experience.

Nice to Have

Knowledge of the financial sector is a plus.
Experience with developing or working with performance metrics and analytics.

Qualifications

Bachelor’s degree.
No required certifications or licenses.

Benefits & Perks

Comprehensive range of benefits including medical, dental, vision, and prescription drug coverage.
Employee and spouse/child life insurance, short and long-term disability protection.
401(k) with PNC match, pension, and stock purchase plans.
Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
Educational assistance, wellness programs, paid time off including holidays, vacation, parental leave, and more.

Working at PNC

PNC fosters an inclusive and accessible workplace culture where employees are valued, respected, and encouraged to contribute to the company's success. The company emphasizes customer focus, managing risk, collaboration, and continuous improvement, supporting diversity and equal employment opportunities.

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