Marketing Lead - Paid Media

PNC

Pittsburgh, PA

Full Time

Senior

65k-104k

about 2 months ago

Job Description

About the Role

The Marketing Lead at PNC is responsible for developing and executing integrated marketing campaigns across Display and Traditional channels, managing end-to-end marketing efforts from ideation to analysis. This role involves collaborating with product stakeholders, ad agencies, and external vendors to ensure a positive customer experience and effective media strategies. The position supports PNC's overall media channel strategic approach and requires expertise in performance marketing, analytics, and media platforms, with a focus on programmatic display planning and acquisition efforts. The role is primarily based in Pittsburgh, PA; Philadelphia, PA; Cleveland, OH; or Birmingham, AL, with some responsibilities performed remotely at the manager's discretion.

Key Responsibilities

Lead the development and execution of integrated marketing campaigns for assigned lines of business.
Help facilitate the integration of media data into measurement and reporting, craft action plans focused on getting results, monitor the progress of campaigns and establish accurate benchmarking and critical metrics.
Support the development of best-in-class creative assets, which align with both the Brand and business objectives.
Help to manage the PNC relationship across various vendors and partners, primarily ad agencies and key platforms.
Help to manage the marketing campaign budget, including invoice processing, budget forecasting, and budget allocation across channels.
Serve as a SME for consumer media behaviors, latest marketing trends/platforms/technology.
Establish relationships with partners at all levels (whether internal or external) to be a voice of the company in presenting and developing a comprehensive media strategy and POVs.

Requirements

Experience with DSP platforms (The Trade Desk, DV360), Google Campaign Manager, Tableau, LiveRamp, Adobe Analytics.
Experience working with business and marketing objectives and developing media strategies, specifically digital-led efforts, from end-to-end and managing media budgets.
Strong knowledge and point of view on the evolving advertising space, particularly programmatic tactics and a cookie-less world.
Ability to partner/collaborate and integrate across digital, social media, sales, and marketing teams, with a working understanding of SEO, SEM, web analytics, landing pages, and creative best practices.
Experience developing or working with performance metrics, and working with analytics teams to evaluate campaign success.
Ability to craft and deliver strong presentations.

Nice to Have

Knowledge of the complexities of the financial sector.

Qualifications

Bachelor's degree.
Typically 5+ years of industry-relevant experience.
No required certifications or licenses.

Benefits & Perks

Comprehensive range of benefits including medical/prescription drug coverage with HSA, dental and vision options.
Employee and spouse/child life insurance, short and long-term disability protection.
401(k) with PNC match, pension and stock purchase plans.
Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
Educational assistance, wellness programs with financial incentives.
Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days.

Working at PNC

PNC fosters an inclusive and accessible workplace culture where employees are valued, respected, and encouraged to contribute to the company's success. The company emphasizes customer focus, managing risk, and building a collaborative environment that supports diversity and employee development.

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