Marketing Lead- Private Bank Marketing Lead- Private Bank

About the Role

Key Responsibilities

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products, initiatives, or channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals.
• Supports the development and prioritization of business and marketing objectives, including the development of value propositions and target segments.
• Contributes to thought leadership and builds consensus among partners.
• Translates desired business outcomes into marketing strategies and executes marketing programs, including advertising, sales content, and internal communications.
• Coordinates and influences complex, multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively for business intelligence.
• Influences the marketing budget while ensuring activities are optimized and delivered within the established budget framework.
• Implements and oversees activities involving legal, compliance, finance, risk, and other key partners.
• Leads partnerships with agencies, third parties, and internal teams to develop and execute programs and initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure business programs and customer expectations are met.

Requirements

• Experience in Private Banking or Wealth Management marketing is highly desired.
• Typically requires a university/college degree with 5+ years of relevant industry experience.
• Skills in advertising, content marketing, digital marketing, marketing strategies, and results-oriented competencies.
• Proficiency in business data analysis, collaborating, decision making, effective communication, and marketing systems.
• Ability to coordinate complex programs and influence cross-functional teams.

Nice to Have

• Experience with marketing programs and marketing functions.
• Knowledge of marketing systems and matrix management.

Qualifications

• A university/college degree is typically required.
• Specific certifications are often required (not specified).

Benefits & Perks

• Medical/prescription drug coverage with Health Savings Account feature.
• Dental and vision options.
• Employee and spouse/child life insurance.
• Short and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement account.
• Back-up child/elder care.
• Educational assistance, including fully paid programs.
• Wellness program with financial incentives.
• Paid time off including holidays, vacation days, parental leave, and occasional absence days.