Marketing Lead Rheumatology

UCB-Bioproducts

Atlanta, GA

Full Time

Senior

about 1 month ago

Job Description

About the Role

As a Rheumatology Marketing Lead, you will steward UCB brands to market leadership by developing and implementing impactful marketing campaigns. This role is based in our Atlanta office and involves collaboration across various teams within the company to drive brand success in the rheumatology space, particularly focusing on rheumatoid arthritis.

Key Responsibilities

Develop and execute promotional campaigns for rheumatology brands with a focus on rheumatoid arthritis.
Navigate the brand through a complex reimbursement and pricing landscape across pharmacy and medical (buy and bill) markets.
Identify barriers and opportunities to unlock brand value.
Guide personal and non-personal promotional efforts for the brand.

Requirements

Bachelor's degree required, advanced degree (MBA, MD, PharmD, PhD, JD) preferred.
At least 8 years of relevant work experience, including marketing, advertising/communications, strategy, medical, sales, and management.
At least 5 years of relevant experience in the pharmaceutical industry, preferably in marketing or product management of biologics/specialty products.

Qualifications

Internal applicants should be in their current job for at least 12 months, meet performance standards, and not be on formal corrective/disciplinary process within the last 12 months.

Working at UCB-Bioproducts

The description emphasizes a collaborative environment involving cross-functional teams such as Sales, Medical, Insights, Learning & Development, Finance, and Compliance, with a focus on impactful marketing and strategic brand management.

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