Marketing Leader - Nuclear (Remote Eligible, U.S.) Marketing Leader - Nuclear (Remote Eligible, U.S.)

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies for nuclear energy products and services.
• Conduct research to understand customer needs, market dynamics, and competitive landscape.
• Analyze data to inform marketing strategies and business decisions.
• Enhance brand recognition and reputation within the nuclear industry.
• Build value stories for new nuclear offerings and oversee the development of marketing materials.
• Create high-impact content such as white papers, case studies, and technical reports to position the company as a thought leader.
• Collaborate with cross-functional teams to market new products, ensuring technical accuracy and compliance.
• Partner with Communications team on the creation of product collateral including brochures, sales tools, and online content.
• Build and maintain relationships with industry stakeholders, regulatory bodies, and potential clients.
• Coordinate and participate in industry conferences, trade shows, and networking events.
• Develop messaging that shapes the market and creates a compelling value story for GE Vernova's nuclear business.
• Plan and execute marketing events such as trade shows, conferences, seminars, and webinars.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 12 years of experience in marketing, business development, or new product introduction.
• At least 5 years of experience within the energy sector, with a preference for nuclear experience.
• Ability and willingness to travel up to 25% of the time.
• Access to U.S. export-controlled information, with eligibility contingent on obtaining necessary authorization.
• Strong understanding of nuclear industry regulations, standards, and market dynamics.
• Proven track record of successful marketing, especially with complex technical products and solutions.
• Excellent written and verbal communication skills, capable of engaging diverse audiences including C-suite clients.
• Experience with digital marketing, SEO, content marketing, social media, and email campaigns.
• Proficiency in MS Office, CRM systems, and marketing software.

Nice to Have

• Master's degree in a related field.
• Deep understanding of nuclear industry regulations and standards.
• Strong leadership and team management skills.
• Experience communicating in business-to-business sales environments.
• Knowledge of market research tools and analytics platforms.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 12 years of relevant experience.

Benefits & Perks

• Competitive base salary ranging from $150,000 to $210,000, with potential bonuses and incentives.
• Healthcare options including medical, dental, vision, and prescription drug coverage.
• Access to a Health Coach and 24/7 nurse-based resource.
• Employee Assistance Program providing confidential assessment, counseling, and referral services.
• Retirement benefits through the GE Retirement Savings Plan with company matching contributions.
• Tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time off.
• Relocation assistance available.