Marketing Leader, Small Business and Personal Lines, US

About the Role

Key Responsibilities

• Serving as the primary Marketing Functional Leader for the US Select organization, working closely with the President of Gallagher Select
• Development and management of small business and personal marketing strategies, plans and related budgets, ensuring alignment with business priorities and sales goals
• Management of US Select Marketing Team, including validation of strategies, initiatives, and plans; leading and mentoring the marketing team to foster a collaborative and high-performance culture
• Identifying, establishing, and nurturing relationships with centers of influence and strategic partners to drive business growth, including negotiation of media and agency contracts
• Developing and implementing comprehensive marketing strategies and plans to generate high-quality leads, utilizing digital marketing, content marketing, and other channels
• Designing and executing marketing campaigns aimed at existing clients to increase product adoption and cross-sell opportunities, analyzing client data to identify upsell opportunities
• Coordinating campaign execution plans with digital marketing teams to utilize SEO, SEM, social media, email, mobile, and content marketing techniques
• Working closely with sales, marketing, and other internal teams to ensure alignment between marketing and sales objectives
• Establishing KPIs to measure marketing effectiveness, analyzing campaign performance data, and providing insights for optimization
• Conducting market research to understand industry trends, competitive landscape, and customer needs, and using insights to inform marketing strategies
• Evaluating marketing sponsorship and partnership opportunities, with responsibility for successful activation and execution of partnerships

Requirements

• Bachelor's degree and 7 years related experience in insurance sales and management
• Highly preferred: Bachelor's degree in Marketing, Business Administration, or related field
• 7 - 15+ years relevant experience in B2B and B2C marketing or marketing consulting
• Previous experience as a Marketing Leader with responsibility for digital marketing strategy, effectiveness, and reporting in a B2C Insurance or Financial Services organization
• Strong client management and relationship-building skills
• Experience creating and leading integrated digital and traditional marketing strategies
• Experience managing a multi-brand marketing portfolio and working across multiple stakeholders
• Experience reporting on marketing effectiveness through dashboards and reports
• Budget oversight and management experience, including paid media
• Experience managing outside agencies and resources
• Ability to develop long-term strategies with quick wins, and drive measurable organic growth
• Demonstrated ability to create positive change and foster collaboration

Nice to Have

• Experience handling a multi-brand marketing portfolio and working across several stakeholders and brands simultaneously in a leadership role
• Experience reporting on marketing effectiveness through dashboards, monthly or quarterly reports
• Marketing budget oversight and management, including paid media
• Outside agency and resource management
• Ability to develop long-term strategies combined with immediate/short-term quick wins
• Demonstrate an ability to create positive change while driving measurable organic growth

Benefits & Perks

• Medical/dental/vision plans, which start from day one
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave
• Digital mental health services (Talkspace)
• Flexible work hours
• Training programs
• Gallagher Thrive program for health and wellbeing
• Charitable matching gift program
• And more...