Marketing Manager

Grey Matter

Crownsville, MD

Full Time

Mid Level

9 days ago

Job Description

About the Role

Climb Channel Solutions, a specialty distributor of IT products and services, focused on driving success with innovative vendors, value-added resellers, and managed service providers is seeking a highly skilled Marketing Manager to develop marketing initiatives and drive brand awareness. The role involves creating and executing marketing strategies to promote Climb's brand and vendor partners, with a focus on digital marketing, market research, content creation, and campaign analysis. The ideal candidate will have a strong background in IT distribution and the channel, along with a proven track record of successful marketing strategy development.

Key Responsibilities

Develop and implement comprehensive marketing strategies to promote Climb's brand and Climb's vendor partners.
Manage and optimize digital marketing campaigns, including email marketing, social media, SEO.
Conduct market research and competitor analysis to identify trends and opportunities.
Collaborate with cross-functional teams, including production, sales, alliances, and vendor management to align marketing efforts with business objectives.
Create compelling content for various marketing channels, including targeted emails and communications, blogs, case studies, and social media.
Monitor and analyze campaign performance metrics, adjusting strategies as needed to maximize ROI.
Stay updated on industry developments and best practices to ensure the company remains competitive.
Design and deliver campaign reports and dashboards to extract and communicate key takeaways and/or recommendations.
Report on campaign tracking for the marketing department, including Google Tag Manager, Google Analytics, and other reporting tools.
Work closely with third-party marketing agencies to manage Demand Generation campaigns with Climb's strategic Vendors.

Requirements

Bachelor's degree in marketing, Business, or related analytical field or equivalent experience.
5+ years of integrated marketing experience.
Strong understanding of digital marketing tools and analytics.
Excellent communication and interpersonal skills.
Proven ability to lead projects and manage teams effectively.
Creative thinker with strong problem-solving skills.
Knowledge of GA4.
Familiarity with marketing automation tools and CRM systems.
Proficiency with Microsoft Excel for data analysis (e.g., VLOOKUPs, pivot tables, trend and outlier visualizations).
Experience with WordPress.
Analytical and detail-oriented with both web and business analysis skills.

Nice to Have

Experience working in a fast-paced environment.
Ability to make an impact on business outcomes.

Qualifications

Educational background in marketing, Business, or related field.
Relevant professional experience in marketing roles.

Benefits & Perks

Comprehensive benefits plan including medical, dental, and vision for full-time employees.
401(k) plan with discretionary match.
Fun company culture.

Working at Grey Matter

Our company encourages an entrepreneurial mindset in a family-friendly, flexible work environment. We value a can-do attitude, enthusiasm, and passion for delivering top-quality service to stakeholders.

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