Marketing Manager

About the Role

Key Responsibilities

• Serve as the strategic marketing lead, partnering with vendors, the franchisor, and internal teams to drive customer acquisition, increase oil change volume, and grow revenue.
• Evaluate and optimize existing marketing campaigns, identify gaps, and implement innovative solutions to strengthen overall performance.
• Act as the primary marketing liaison, building strong relationships with internal stakeholders, franchisor, and external vendors.
• Implement and manage both local and national marketing initiatives while ensuring consistency with brand standards and messaging.
• Lead digital marketing strategy, including SEO and SEM optimization, to accelerate customer acquisition and recruitment effectiveness.
• Oversee the marketing budget, ensuring disciplined management of resources and delivering a strong return on investment.
• Lead end-to-end execution of marketing programs, ensuring alignment with business objectives while fostering collaboration and accountability across departments.
• Leverage consumer insights, competitive intelligence, and market research to shape forward-thinking strategies and maintain a competitive edge.
• Develop and maintain advanced analytics reporting to track performance, extract insights, and inform data-driven decision-making.
• Champion community engagement by planning and executing local marketing events that enhance brand visibility and loyalty.
• Partner with operations leadership to design impactful merchandising and in-store promotional programs that influence customer behavior.
• Direct the development of creative assets, oversee media planning/purchasing, and ensure flawless execution of advertising campaigns.
• Drive recruitment marketing initiatives to attract and retain top talent, positioning Valvoline Instant Oil Change as an employer of choice.
• Manage and negotiate vendor contracts to secure favorable terms and maximize value.
• Design, negotiate, and manage high-impact digital campaigns across search, display, and social platforms.

Requirements

• Highly organized with the ability to manage multiple priorities and deadlines effectively.
• Proven understanding of digital marketing with a commitment to continuous development in emerging tools and strategies.
• Strong leadership skills with the ability to influence, collaborate, and align cross-functional teams.
• Demonstrated expertise in SEO, SEM, and paid media campaign management.
• Experience overseeing budgets and consistently delivering measurable ROI on marketing initiatives.
• Advanced analytical skills with the ability to transform data into actionable insights and recommendations.
• Skilled in vendor management and contract negotiation to maximize value and performance.
• Exceptional communication and presentation skills, with the ability to build strong internal and external relationships.
• High attention to detail with a strong focus on accuracy and quality.
• Proficiency in Microsoft Office Suite.
• Clear and concise communication skills, both verbal and written.
• Reliable, self-sufficient, and committed to strong follow-through on projects and initiatives.
• Effective project management skills with the ability to lead initiatives from concept to execution.
• Flexible, adaptable, and willing to be a collaborative team player.

Nice to Have

• Working knowledge/experience in the service industry.

Qualifications

• Bachelor's degree in marketing or a related business field.
• 5-7 years' experience in both marketing and digital.