Marketing Manager

About the Role

Key Responsibilities

• Mentor the community representatives to maintain the highest level of customer service utilizing software programs, the Discovery Process, the community brochure and other marketing tools created for the community
• Stewarding the community brand at all touch points
• Create a passion for customer-focused community presentations
• Hiring, coaching and retaining effective staffing
• Maintain collateral management
• Manage office supplies and reorder when necessary
• Manage office technology needs
• Oversee website content including Homefinder
• Oversee CRM content and usage
• Visit each model regularly and speak with sales representatives
• Plan regular builder meetings
• Conduct presentations and tours of Midline for new builder reps
• Ensure that the monthly builder base price sheet is updated
• Update and distribute builder contact list
• Visit key agency offices and build relationships with both the agents and office managers
• Plan onsite Realtor events
• Coordinate and host Realtor luncheons (onsite and offsite)
• Attend networking Realtor breakfasts and lunches (HAR and WCR)
• Sponsor networking groups and maintain calendar of all sponsorships
• Oversee Midline Realtor Rewards program
• Manage Realtor contact database
• Communicate with Marketing Director on trends or opportunities seen in the field
• Provide feedback to ensure metrics are being met
• Assist with community marketing events and resident special events
• Assist in community and builder signage to ensure accuracy and proper maintenance
• Drive competition quarterly to stay abreast of what is happening around Midline
• Manage Tochi, Brookfield's lot inventory management system
• Assist with content creation for Midline social channels

Requirements

• Bachelor's degree in Advertising, Marketing, Communications or related field required
• 5+ years in Marketing or real estate
• Superior oral and written communication skills
• Knowledge of online marketing, advertising, event planning, outdoor signage, and other advertising mediums
• Ability to multitask and work effectively with a variety of tasks and colleagues (both internal and external colleagues)
• Experience managing and supervising people and multiple priorities
• Ability to think strategically and execute a marketing plan
• Strong networking and community relations skills
• Excellent customer service skills
• Strong computer skills with at least expert knowledge of Word, Excel, PowerPoint and ability to learn other in-house computer programs easily
• Experience in real estate and homebuilding a plus
• Agency management experience preferred

Nice to Have

• Experience in real estate and homebuilding

Benefits & Perks

• Competitive compensation
• Excellent extended medical, dental and vision benefits beginning day 1
• 401(k) matching, vesting begins day 1
• Career development programs
• Charitable donation matching
• Paid Volunteer Hours
• Paid parental leave
• Family planning assistance including IVF, surrogacy and adoptions options
• Wellness and mental health resources
• Pet insurance offering