Marketing Manager - 3rd Party Channels, Promotions & Partnerships

About the Role

Key Responsibilities

• Develop and execute marketing strategies to grow Residential 3P eCommerce (units and revenue) across platforms like Amazon, Lowe's, and The Home Depot.
• Align Residential marketing priorities with tailored merchandising and promotional solutions for key 3P partners.
• Expand brand reach and awareness through creative 3P eCommerce initiatives and strategic distribution.
• Collaborate with account management and external agencies to build joint business plans and optimize performance.
• Establish a Center of Excellence approach by identifying and applying best practices across categories.
• Track, analyze, and report on marketing program effectiveness, driving continuous improvement.
• Lead the development and execution of the annual Residential promotional plan, across all channels, to boost brand visibility and unit sales.
• Manage cross-functional teams and stakeholders through promotional planning, asset creation, and approval processes.
• Explore and activate strategic partnerships to enhance brand communication and drive Residential growth.

Requirements

• Bachelor's Degree with an emphasis in marketing or a related field.
• 5+ years of experience in Channel Marketing, eCommerce marketing, Trade Marketing, Category Management, Shopper Insights, or related fields, preferably with major national retailers, hardware, or mass channels.
• Demonstrated knowledge of channel marketing, eCommerce marketing, and category management philosophies, tools, and processes.
• Experience developing retail promotional programs is preferred.
• Ability to build strong, sustainable working relationships with customers and cross-functional teams in Sales and Marketing.
• Strong organization and project management skills with the ability to manage multiple projects simultaneously under aggressive deadlines.
• Self-starter mentality with strategic thinking ability.
• Proficiency in PowerBI, Salesforce, Excel, PowerPoint, and SharePoint, with the ability to analyze insights from data sources.
• Excellent written and verbal communication skills, including strong presentation skills for senior-level audiences.
• Ability to travel up to 10-15%.

Nice to Have

• Experience working with retail promotional programs.
• Experience with strategic partnerships such as PGA or Miami Dolphins.

Qualifications

• Bachelor's Degree in marketing or a related field.
• 5+ years of relevant experience in channel or eCommerce marketing.

Benefits & Perks

• Not explicitly listed in the description.