Marketing Manager

About the Role

Key Responsibilities

• Execute and evolve the property's integrated marketing plan in alignment with the Auberge brand and local market strategy.
• Drive awareness and revenue generation across all business units: rooms, food & beverage (Lutie's), private member experiences, and wellness offerings.
• Collaborate closely with the Area Director of Sales & Marketing to support partnership marketing, sponsorship activations, and property-led events.
• Manage property website content including copy, imagery, video assets, and performance monitoring.
• Oversee the creation and deployment of brand-aligned email campaigns with attention to cadence, segmentation, and performance optimization.
• Work with the corporate digital team to ensure timely execution of all digital campaigns, including SEO, paid social, and performance media.
• Lead social media planning and execution, developing platform-specific strategies (Instagram, Facebook, etc.) to drive engagement, awareness, and brand equity.
• Create, curate, and publish content with an emphasis on storytelling, member exclusivity, F&B programming, and seasonal experiences.
• Monitor analytics and adapt strategy to maximize reach and relevance.
• Oversee the creation of print and digital collateral including fact sheets, experience guides, sales decks, and member-specific materials.
• Ensure all communications reflect the refined tone and aesthetic of the property and brand.
• Coordinate photography and video shoots, working with approved creative partners and internal stakeholders.
• Support PR efforts by identifying media opportunities, coordinating press visits, and supporting press release development.
• Assist in managing influencer and content creator collaborations to amplify brand reach while ensuring guest and member experience integrity.
• Support the creation of monthly, quarterly, and annual reports highlighting key performance indicators, media impressions, campaign performance, and ROI.
• Deliver insights and recommendations for optimization to key stakeholders including property leadership and ownership.

Requirements

• 4-6 years of marketing experience in luxury hospitality, lifestyle, or related industry.
• Deep understanding of brand marketing, digital strategy, social media, and high-touch guest experience.
• Strong writing and editing skills with the ability to craft compelling brand narratives.
• Experience managing multiple stakeholders and agency partners.
• Proficiency in content platforms (Sprout, CMS tools), Adobe Creative Suite, Google Analytics, and Microsoft Office.