Marketing Manager

Brookfield Residential Properties

Friendswood, TX

Full Time

Senior

9 days ago

Job Description

About the Role

Manage overall community brand presentations including community events, Welcome Center, CRM program, day-to-day builder relations and Realtor outreach to create clear differentiators and maximize the volume and pace of home sales. Responsible for day-to-day operation of the Welcome Center and management of Community Representatives. Works to create the best places to call home for team members, partners, and customers.

Key Responsibilities

Mentor the community representatives to maintain the highest level of customer service utilizing software programs, the Discovery Process, the community brochure and other marketing tools created for the community
Stewarding the community brand at all touch points
Create a passion for customer-focused community presentations
Hiring, coaching and retaining effective staffing
Maintain collateral management
Manage office supplies and reorder when necessary
Manage office technology needs
Oversee website content including Homefinder
Oversee CRM content and usage
Visit each model regularly and speak with sales representatives
Plan regular builder meetings
Conduct presentations and tours of Midline for new builder reps
Ensure that the monthly builder base price sheet is updated
Update and distribute builder contact list
Visit key agency offices and build relationships with both the agents and office managers
Plan onsite Realtor events
Coordinate and host Realtor luncheons (onsite and offsite)
Attend networking Realtor breakfasts and lunches (HAR and WCR)
Sponsor networking groups and maintain calendar of all sponsorships
Oversee Midline Realtor Rewards program
Manage Realtor contact database
Communicate with Marketing Director on trends or opportunities seen in the field
Provide feedback to ensure metrics are being met
Assist with community marketing events and resident special events
Assist in community and builder signage to ensure accuracy and proper maintenance
Drive competition quarterly to stay abreast of what is happening around Midline
Manage Tochi, Brookfield's lot inventory management system
Assist with content creation for Midline social channels

Requirements

Bachelor's degree in Advertising, Marketing, Communications or related field required
5+ years in Marketing or real estate
Superior oral and written communication skills
Knowledge of online marketing, advertising, event planning, outdoor signage, and other advertising mediums
Ability to multitask and work effectively with a variety of tasks and colleagues (both internal and external colleagues)
Experience managing and supervising people and multiple priorities
Ability to think strategically and execute a marketing plan
Strong networking and community relations skills
Excellent customer service skills
Strong computer skills with at least expert knowledge of Word, Excel, PowerPoint and ability to learn other in-house computer programs easily
Experience in real estate and homebuilding a plus
Agency management experience preferred