Marketing Manager (Associate Director), NI Institu

Northwestern University

Evanston, IL

Full Time

Director

about 1 month ago

Job Description

About the Role

The Northwestern Innovation Institute (NI) at Northwestern University is a newly established research hub pioneering a transformative approach to innovation intelligence by harnessing big data analytics and AI to comprehensively map innovation across scientific, technological, and business domains. The Marketing Manager is responsible for developing, directing, and executing the marketing, communications, branding, and social/digital media strategies for the NI Institute, with the goal of launching and building the Institute's visibility and driving awareness of its mission, programs, and leadership both within Northwestern and globally. The role involves working closely with Institute leadership and faculty to shape and execute marketing strategies, promote events like the annual NI Institute Symposium and Prize, and ensure alignment with broader university branding standards.

Key Responsibilities

Develop the marketing strategy for the NI Institute, including audience insights, stakeholder segmentation, and establishing KPIs to support visibility, thought leadership, and engagement goals.
Partner with NI Institute leadership to define the vision and strategic direction of the Institute's communications.
Lead market research, landscape analyses, and align messaging with academic, industry, and donor audiences.
Steward the NI Institute brand identity, architecture, and messaging platform in coordination with Kellogg's school-wide branding standards.
Develop and maintain a communications and content calendar to promote NI Institute activities, including the annual Symposium and Innovation Prize.
Ensure messaging is consistent and impactful across digital platforms through content creation and curation processes.
Maintain communications with Bridge Partners and the Advisory Board to ensure effective governance and management of data submissions.
Develop, execute, and adjust go-to-market strategies and marketing plans to increase visibility and credibility of the NI Institute.
Lead email marketing campaigns, including segmentation, development, and distribution.
Oversee partnership with website service providers and develop, monitor, and optimize paid media campaigns.
Lead search engine optimization (SEO) strategies to enhance the Institute's digital footprint.
Partner with IMC's digital and social teams for earned media coverage and social media distribution, ensuring alignment with school-wide strategy.

Requirements

Experience in developing and executing marketing, communications, branding, and social/digital media strategies.
Knowledge of digital marketing tools, including email marketing, SEO, and paid media campaigns.
Ability to conduct market research and landscape analyses to inform strategic decisions.
Experience in content creation, curation, and managing digital platforms.
Strong collaboration skills to work with leadership, faculty, and external vendors.
Knowledge of HTML and experience with website management or partnership with website service providers.
Ability to test, measure, analyze, and optimize marketing efforts for impact.

Nice to Have

Experience working in academic or research institutions.
Familiarity with big data analytics and AI concepts related to innovation mapping.
Experience managing or supervising external vendors or student assistants.

Qualifications

Not explicitly specified; implied experience in marketing and digital communications.

Benefits & Perks

Not specified in the description.

Working at Northwestern University

The role emphasizes an entrepreneurial environment, collaboration with academic and industry leaders, and a focus on innovation and thought leadership within a high-profile research institute.

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