Marketing Manager

About the Role

Key Responsibilities

• Provide planning work to create and help with the implementation of a 12-month annual marketing plan for each client.
• Maintain a thorough understanding of the client's business environment and goals by participating in meetings, conducting appropriate competitive research, working with client and staff (e.g., going on calls with Loan Officers, meeting realtors and mortgage customers and prospects), and staying current on industry trends.
• Become heavily involved in the CRM system and its capabilities to help manage the segmentation of member data to identify opportunities to grow our business.
• Identify member segments and life stages and the member segments with the greatest propensity (wants and needs) for particular products and services.
• Conduct/participate in regular client meetings, providing ideas and suggestions on strategic initiatives, developing written call reports, and following up on key marketing projects by working with marketing staff to ensure client marketing goals are achieved.
• Manage the tracking and evaluation (ROI) for various marketing projects, make recommendations for improvement, and provide analysis and reporting (analytics) based on the outcome versus goal.
• Organize research, primary and secondary, and organize the findings in a written report, communicating relevant findings to the client and marketing staff.
• Ensure projects are completed in a timely manner by working with marketing staff and clients and communicating status to all relevant parties.

Requirements

• Five years to eight years of similar or related experience, including preparatory experience, in a marketing role.
• A bachelor's degree in advertising, marketing, or business.
• Proficient with Excel, PowerPoint, Word, and CRM (Microsoft Dynamics).
• Proficient at problem solving.
• Excellent analytical and math skills—calculations, forecasts, and budgeting.

Nice to Have

• Master's degree in communication or MBA, preferred but not required.

Benefits & Perks

• Weekly Pay
• Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision
• Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
• Retirement options like 401(k) with company match and pension
• Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time
• Tuition reimbursement