Marketing Manager

About the Role

Key Responsibilities

• Determine web goals and content strategy with BGC department heads and the Director of Marketing and Communications
• Liaise with the contract web developer on new website features
• Make daily content updates via Directus, BGC's CMS
• Troubleshoot bugs in coordination with the web developer
• Manage the institution's standalone WordPress site for academic journals and BigCommerce store site for publications sales
• Participate in regular meetings with departments to ensure web content is current and provide analytics
• Develop BGC's social media strategy on Instagram, Facebook, and LinkedIn
• Create and publish content on a regular schedule
• Track and analyze social media metrics
• Coordinate social media advertising campaigns
• Support BGC's PR efforts by sourcing assets and attending PR meetings and press previews
• Maintain a log of all BGC-related press clippings
• Spearhead email marketing campaigns and manage HTML email templates
• Maintain contact lists in Mailchimp and perform routine maintenance
• Collaborate with the Design department to develop and traffic digital ads
• Manage marketing partnerships and promotions
• Maintain positive relationships with outside vendors
• Coordinate promotional photo and video shoots
• Track budgets and process invoices
• Oversee student workers
• Serve as a point of contact with Visitor Services
• Attend scheduled programs such as exhibition openings, seminars, and fundraising events

Requirements

• Experience with WordPress and/or other CMS platforms
• Experience with Mailchimp or other email platforms
• Knowledge of HTML and CSS
• Prior marketing and social media experience
• Proficiency with MS Office (Word, Excel, PowerPoint) and Photoshop
• Highly detail oriented
• Excellent organizational and communication skills
• Strong written and verbal communication skills
• Ability to work under tight deadlines and independently manage projects
• Outstanding work ethic
• Successful collaborative and interpersonal skills
• Ambitious and self-directed working style
• A professional, friendly, and collaborative disposition
• Capacity to keep calm under pressure and deadlines

Nice to Have

• Bachelor's degree in arts or humanities
• Interest in the arts or art history
• Previous experience in a museum or gallery setting
• Experience with project management software such as Basecamp

Qualifications

• Experience with WordPress and/or other CMS platforms
• Experience with Mailchimp or other email platform
• Knowledge of HTML and CSS
• Prior marketing and social media experience
• Proficiency with MS Office and Photoshop

Benefits & Perks

• Salary range of $65,000 - $69,000+
• Generous benefits package