Marketing Manager - Customer Strategy

About the Role

Key Responsibilities

• Define and create the customer strategy plan in alignment with our NPC strategy and customer marketing strategic focus areas.
• Demonstrate a deep understanding of our customer, their beliefs and behaviors, our competitors, testing settings and the market, including emerging trends, payer landscape and patient mix.
• Develop and maintain target customer audience data sets (e.g., top 300 IHN list, top 100 urgent care list) in partnership with NPC sales leadership to elevate target audience reach.
• Lead the development and utilization of segmentation model(s) and approach(es) to enhance and impact target audience reach within specific portfolio areas.
• Establish a program to develop and leverage NPC customer advocates to bring customer stories to life through testimonials and references to influence opportunities, drive differentiation, and accelerate wins.
• Utilize customer data and insights to develop and execute strategies within identified areas to drive incremental demand and growth.
• Enable commercial success through activation, measurement, and optimization of marketing strategies and tactics.
• Drive sales and marketing collaboration and serve as a primary engagement point for both sales and customers.
• Manage resources and budget for all assigned programs with proactive communication on issues and opportunities.
• Report on special projects, business challenges, and opportunities to senior management.
• Act as a role model to drive impactful business solutions, positive change, and motivate others to success.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing, business, sales or equivalent experience.
• Strong collaboration and leadership skills.
• Excellent written and oral communication skills.
• Strong analytical, strategic thinking and critical thinking skills.
• Ability to manage multiple projects.
• Ability to travel moderately as dictated by business need.

Qualifications

• Educational background includes a Bachelor's degree in relevant fields.

Benefits & Perks

• Expected salary range of $91,400 - $169,800 based on experience and other factors.
• Discretionary annual bonus based on individual and company performance.
• Benefits detailed at the provided link.