Marketing Manager

About the Role

Key Responsibilities

• Manages and develops the annual marketing plan in conjunction with Area Leadership.
• Manages Area marketing spend and budgeting across all Markets in the Area.
• Plans, develops, coordinates, and executes marketing and sales activities such as culinary events, sales meetings, and promotions/incentives.
• Acts as the area's voice of marketing leadership for strategic initiatives like flyer promotions, product launches, and customer events.
• Counsels and supports Area leadership to maximize the impact of marketing programs and best practices.
• Manages marketing activities to support sales growth, profit increase, and account penetration.
• Assesses local sponsorship and partnership opportunities, and assists with local media advertisements and promotional materials.
• Implements and executes center-led marketing activities, reviewing and customizing materials as needed.
• Develops marketing materials and communications to support area activities, managing distribution and tracking results.
• Provides recommendations to improve promotional and marketing event results.
• Partners with VPLS and VP Merchandising to align marketing initiatives with sales strategies.
• Ensures brand standards are followed when creating local marketing materials and manages vendor/broker partnerships.
• Provides sales force with product/program positioning and training materials.
• Encourages the use of social media channels and collaboration tools within the area.
• Performs other duties as assigned by the manager.

Requirements

• At least 5 years of marketing experience.
• Ability to operate under pressure and meet tight deadlines.
• Excellent prioritization and time management skills.
• Sound understanding of marketing principles.
• Ability to build and maintain effective working partnerships with internal and external resources.
• Ability to make sound, independent decisions.
• Proficient communication skills.
• Experience with content management and online marketing systems.
• Self-directed and highly motivated.
• Advanced internet aptitude.
• Ability to travel overnight up to 20%.
• A four-year college degree in business, marketing, communications, or advertising.

Nice to Have

• High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Experience with Adobe InDesign and Adobe Acrobat Professional.
• Experience with social media applications.

Qualifications

• A four-year college degree in business, marketing, communications, or advertising.

Benefits & Perks

• Health insurance
• Pre-tax spending accounts
• Retirement benefits
• Paid time off
• Short-term and long-term disability
• Employee stock purchase plan
• Life insurance