Marketing Manager

About the Role

Key Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• See the marketing "big picture" and help orchestrate and connect the various marketing activities to the company's overall goals and priorities.
• Grow pipeline and revenue from both new and existing customers.
• Lead the execution of marketing programs from start to finish, leveraging internal support and external agencies.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with agencies and internal stakeholders to design, test, and evolve demand generation and lead-nurturing tactics.

Requirements

• Help develop creative briefs and guide creative direction to meet objectives for advertising and public-facing communications, including print, digital, and video assets.
• Market through various channels and segment databases working with large data sets.
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, pipeline, and positive return on investment.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Contribute to the content creation process, through writing, editing, and presenting across mediums including webinars, blog posts, and emails.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Nice to Have

• Experience with marketing automation and CRM tools.
• Experience building complex marketing programs and reporting on the results.
• Exposure to digital and direct response marketing.
• Competence as a creative writer with an eye for great emails and landing pages.
• Strong project management skills.
• Strong problem-solving ability, including metrics-driven thinking.
• Ability to travel as necessary.
• Excellent interpersonal skills, both written and verbal.
• Ability to proactively and independently identify and resolve issues in a timely fashion.
• Able to work independently and collaboratively.
• Able to maintain confidentiality of information and exercise good judgment.
• Meticulous attention to detail and excellent critical thinking.
• A strong work ethic and desire to continually grow and develop professionally.
• High EQ, comfort with ambiguity and a "no job too small" startup mentality.
• Adaptable and comfortable in a growing and flexible company.