Marketing Manager, Industry Segment - Healthcare

Axis Communications AB

Chelmsford, MA

Full Time

Senior

93k-103k

about 1 month ago

Job Description

About the Role

The Americas Marketing Team is looking for a skilled Industry Segments Marketing Manager with B2B marketing experience to join our Chelmsford, MA-based team. The role involves strategizing, developing, and executing marketing strategies and initiatives related to the healthcare vertical market. The position is an individual contributor role focused on leveraging traditional and digital marketing tactics to drive bottom-line impact within the healthcare sector.

Key Responsibilities

Develop and implement annual marketing plans aligned with business objectives, focusing on healthcare safety, security, and staff and patient experience/outcomes.
Create and execute multi-channel marketing campaigns, including content marketing, email marketing, and digital advertising, to generate leads and drive sales.
Develop high-quality and customer-centric content, such as landing pages, flyers, digital media, and blog posts, to educate and engage healthcare professionals.
Conduct market research to identify emerging trends and opportunities and adjust strategies accordingly.
Work closely with industry segment development, technology integration partners in the healthcare space, and internal marketing teams to ensure alignment and maximize impact.
Track and analyze sales data and marketing campaign performance to optimize future efforts and measure ROI.

Requirements

Proven experience in B2B marketing, with a focus on digital marketing and demand generation.
Strong understanding of the healthcare or security industry, including trends, challenges, and key stakeholders.
Ability to develop and execute effective marketing strategies that drive business growth.
Creative mindset to develop innovative marketing campaigns that stand out.
Excellent written and verbal communication skills, with the ability to present complex ideas clearly and concisely.
Proficiency in marketing automation tools (e.g., Pardot), CRM systems (e.g., Salesforce), and digital marketing tools.
Strong project management skills to manage multiple projects simultaneously and meet deadlines.
Bachelor's degree in marketing, communications, or related field.
5-7+ years of relevant marketing experience.
Proven track record of success in marketing within the healthcare industry.
Experience working with technology integration partners and sales teams.

Qualifications

Bachelor's degree in marketing, communications, or related field.
5-7+ years of relevant marketing experience.

Working at Axis Communications AB

We collaborate with partners worldwide in a friendly, open, and collaborative culture. We are committed to inclusion, diversity, and sustainability, and we seek to develop our skills and ways of working continuously. Our mission is to create a smarter, safer world through innovative solutions for security and business performance.

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