Marketing Manager, Live Services

Rockstar

New York, NY

Full Time

Senior

95k-95k

17 days ago

Job Description

About the Role

At Rockstar Games, we create world-class entertainment experiences. Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry. Rockstar Games New York is seeking a Marketing Manager to provide overall support to the Live Services marketing team. The Marketing Manager will serve as a liaison to other internal departments, international offices and external partners and aid in the execution of global marketing campaigns for Red Dead Online and Grand Theft Auto Online. This is a full-time, in-office position based out of Rockstar's NYC headquarters in Downtown Manhattan.

Key Responsibilities

Align with development on game content plans, design intention, and release strategies.
Build marketing plans for Grand Theft Auto Online and Red Dead Online that support goals and priorities across the businesses, with approval from marketing leadership.
Execute marketing plans with cross-functional teams including creative services, digital marketing, advertising, communications, community, partner marketing, and analytics.
Maintain asset development schedules and manage asset delivery to international marketing offices, studios, external agencies, vendors, and partners.
Manage multiple projects to ensure timely deliverables and completion, including post-campaign measurements and learnings.
Be an expert on competitive live services and the overall industry landscape; ingest, organize, and disseminate that information to relevant publishing teams.
Provide ad-hoc support for live services marketing leadership including building presentations, developing plans, briefing assets, and communicating across teams.

Requirements

Bachelor's degree in Business, Marketing, or related field.
5+ years of professional experience in consumer marketing / advertising.
A passion for gaming, strong knowledge and interest in pop culture and the Rockstar Games brand.
Excellent organization, communication, and interpersonal skills.
Deep knowledge and time investment across current live service titles.
Proficient with project management, relaying high level goals across teams, and visual communication.
Ability to manage multiple projects, prioritize assignments to anticipate and meet multiple deadlines.
Experience with analyzing campaigns, assessing impact and presenting results.
Creative thinker with the skills to analyze marketing challenges and develop effective solutions.

Nice to Have

Previous professional experience working with gaming or entertainment services.
Basic Photoshop knowledge.
Deep knowledge of GTA Online.

Qualifications

Educational background with a Bachelor's degree in Business, Marketing, or related field.

Benefits & Perks

Competitive salary range of $95,000 — $115,000 USD per year.
Potential for bonus and/or equity awards.
Full range of medical, financial, and other benefits.
Work environment that promotes equal opportunity, dignity, and respect.
Reasonable accommodations for applicants with disabilities.

Working at Rockstar

Rockstar Games is committed to creating a work environment that promotes equal opportunity, dignity and respect. The company encourages applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

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