Marketing Manager- The Watermark

About the Role

Key Responsibilities

• Develop and execute comprehensive social media strategies for the hotel and all outlets across Facebook, Instagram, and LinkedIn
• Create engaging content campaigns that align with each venue's unique brand identity and target audience
• Manage daily social media operations including posting, engagement, and community management
• Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner
• Analyze and report social media performance metrics and adjust strategies to optimize engagement and reach
• Conceptualize and produce high-quality visual and written content to increase engagement and drive inquiries
• Conduct basic photography sessions focusing on food and beverage items, event setups, and property features
• Utilize design platforms (particularly Canva) to create graphics, promotional materials, and social media assets
• Maintain a consistent visual brand aesthetic across all digital touchpoints
• Perform minor website updates including packages, menus, photos, and promotional content
• Ensure all digital assets are current, accurate, and optimized for user experience
• Coordinate with web development team for larger technical updates as needed
• Monitor and manage online reviews across Google, TripAdvisor, and Medallia platforms
• Respond professionally to guest feedback and work with operations teams to address concerns
• Develop strategies to encourage positive reviews and improve online reputation
• Design and implement on-property marketing materials including signage and promotional displays
• Create and execute email marketing campaigns to support venue promotions and events
• Collaborate with operations teams to support special events and seasonal campaigns

Requirements

• 2-3 years of social media marketing experience
• Previous experience in the hospitality industry preferred
• Proven track record managing business social media accounts with measurable results
• Proficiency with design, content management, and email marketing platforms
• Basic photography skills with ability to conduct food, beverage, and event photography
• Strong understanding of Facebook, Instagram, and LinkedIn business platforms
• Exceptional organizational and project management abilities
• Self-motivated with ability to work independently and meet deadlines
• Creative problem-solver with 'outside the box' thinking approach
• Strong written and verbal communication skills
• Ability to understand and translate unique brand positioning for different target audiences

Nice to Have

• Experience in the hospitality industry such as hotels, restaurants, or resorts

Benefits & Perks

• Health Insurance
• Dental & Vision Insurance
• Short & Long Term Disability
• Vacation
• 401(k) Retirement Program
• Paid Life Insurance
• Tuition Reimbursement
• Discounted Room Rates for Team Members, Family and Friends
• Complimentary Room Stays
• Weekly Payroll