Marketing Operations and Insights Manager - CRM

About the Role

Key Responsibilities

• Facilitate effective decision making and execution of strategy in alignment with the vision and strategic direction of the marketing organization.
• Lead and develop a team of individual contributors.
• Serve as the hub for all marketing organization, global, and US field communications.
• Ensure consistent methods of measurement across channels and audience.
• Align timing of critical programs cross function to ensure adequate field focus and full support from the various marketing functions.
• Collaborate with marketing leadership to develop annual and quarterly goals, metrics for the team, track progress and report on performance.
• Function as a thought partner and serve in an advisory capacity to marketing and commercial leadership teams.
• Facilitate operations functions in coordination with global marketing and commercial leaders, finance, and other relevant partners, including budgeting, marketing enablement, digital infrastructure, analytics, and data management.
• Lead the preparation of key marketing team deliverables through cross-functional stakeholder management.
• Create, manage, and develop the Marketing Operations and Insights organization.
• Support strategic planning processes such as 10Q, Strategic Plan, and Annual Operating Plan for the CRM division.
• Develop processes to facilitate functional alignment to strategic plans and objectives.
• Coordinate and lead strategic initiatives through prioritization, meeting facilitation, and analytics.
• Lead analytics for the commercial marketing team, including activity impact assessments and scoring.
• Prepare business proposals, make strategic recommendations, and implement operational plans.
• Build digital infrastructure to support future marketing endeavors.
• Develop and execute global and US communications strategies, including channel development.
• Respond to urgent business issues and opportunities, developing and sharing insights to position the business for success.

Requirements

• Bachelor's Degree in Business, Marketing, Engineering, or related field.
• 7+ years of experience with increasing responsibility in marketing and/or sales, preferably in medical devices or with an advanced degree and at least 5+ years of relevant experience.
• Strong analytical mindset and ability to make data-driven decisions.
• Proven track record recruiting, leading, and developing teams.
• Strong marketing fundamentals in targeting, segmentation, positioning, and channel management.
• Global mindset and ability to collaborate across functions and regions.
• Experience developing and executing strategic approaches.
• Ability to synthesize complex data into succinct findings and strategic insights.
• Excellent communication skills to summarize complex strategies and data clearly.
• Experience with strategic business planning, market research, and financial modeling.
• Demonstrated success in people or program management.

Nice to Have

• MBA or Master's Degree with a minimum of 8 years of relevant experience.
• 5+ years of people management experience with proven ability to lead and motivate teams.
• Experience in medical devices, healthcare, management consulting, or investment banking.
• Advanced Microsoft Word, Excel, PowerPoint skills.
• Power BI experience in building and maintaining dashboards.
• Experience in business development and/or strategy functions.
• Strong strategic and analytical thinking skills.
• Experience generating creative business ideas and strategies.
• Experience leading change initiatives.
• Outstanding analytical abilities, financial acumen, and business judgment.

Qualifications

• Bachelor's Degree in Business, Marketing, Engineering, or related field.
• 7+ years of experience in marketing and/or sales, with preference for medical device experience or an advanced degree with at least 5+ years of relevant experience.

Benefits & Perks

• Competitive salary and flexible benefits package.
• Health, Dental, and Vision insurance.
• Health Savings Account and Flexible Spending Accounts.
• Life insurance and long-term disability leave.
• Dependent daycare spending account.
• Tuition assistance/reimbursement.
• Global well-being program (Simple Steps).
• Incentive plans, 401(k) with employer contribution and match.
• Paid time off and holidays.
• Employee Stock Purchase Plan.
• Employee Assistance Program.
• Non-qualified Retirement Plan Supplement and Capital Accumulation Plan (for senior roles).