Marketing Operations Lead

About the Role

Key Responsibilities

• Partner with the SVP Marketing, SVP Operations, and EVP to execute strategic marketing initiatives, ensuring alignment with business objectives.
• Help develop and manage the planning, scheduling, and budgeting of marketing campaigns and projects, managing cross-functional teams to ensure timely delivery and alignment with business goals.
• Lead teams in digital production channels such as email, SMS, data pipelines, paid media, and analytics, with additional skills in direct mail and creative production initiatives.
• Oversee the implementation and continuous improvement of marketing processes, systems, and tools to enhance efficiency, scalability, and productivity.
• Lead and mentor a team of project managers, fostering collaboration across teams to drive measurable business outcomes.
• Manage marketing and business integration efforts for acquisitions, ensuring smooth transitions, brand integrations, and new process buildout.
• Support the Good Sam Business Centers, marketing collateral, and branding/marketing message improvements.
• Cultivate and manage relationships with external partners, agencies, and vendors.
• Collaborate with legal and product marketing teams to develop and enforce compliance programs meeting regulatory and industry standards.
• Prioritize projects, manage resources, and oversee capacity planning to meet deadlines and business demands.
• Drive a culture of continuous improvement within the marketing operations team.
• Serve as the primary point of contact for enterprise-level projects, facilitating communication and updates to senior leadership and stakeholders.

Requirements

• Bachelor's or master's degree in marketing, business operations, project management, or a related field.
• PMP certification preferred.
• 7+ years of operations, consulting, or project management experience, ideally at a large organization or top marketing agency.
• Proven experience developing enterprise-wide processes and managing large-scale marketing projects.
• Expertise in project management methodologies and tools.
• Exceptional communication and interpersonal skills.
• Strong leadership skills with experience managing high-performing teams.
• Collaborative mindset and ability to multitask effectively.
• Experience with digital marketing channels and data pipelines is a plus.

Nice to Have

• Experience with SFMC (Salesforce Marketing Cloud).
• Experience with GA4 (Google Analytics 4).

Qualifications

• Educational background in marketing, business operations, or project management.
• Certifications such as PMP are preferred.
• Extensive experience in operations, consulting, or project management within large organizations or marketing agencies.

Benefits & Perks

• Competitive salary and benefits package.
• Paid Time Off, 401(k), Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligible), Tuition Reimbursement (if eligible), and on-the-job training opportunities.
• Full-time associates are offered medical, dental, vision, and more; part-time associates have access to dental and vision coverage.
• Additional benefits detailed at www.mycampingworldbenefits.com.