Marketing Operations Manager

About the Role

Key Responsibilities

• Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third-party tools and sources.
• Build and maintain demand generation campaign reports to share with sales leaders and other cross-functional senior executives.
• Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and service level agreement (SLA) compliance.
• Optimize and troubleshoot marketing attribution models to precisely demonstrate pipeline and revenue impact.
• Administer and optimize marketing technologies (Pardot, HubSpot, LeanData, Demandbase, etc.) and their integration with Salesforce CRM.
• Develop and manage email nurture programs by audience segment to support both prospect engagement and customer retention.
• Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt-in management, consent tracking, and email preference centers.
• Enable data-driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business.
• Partner with agencies, sales, and internal teams to ensure seamless campaign execution and reporting alignment.
• Train and support marketing colleagues on processes, tools, and reporting to drive operational excellence across business units.
• Stay ahead of marketing operations, attribution, and automation standards; continually recommend improvements to tools, processes, and strategies.

Requirements

• 4+ years of marketing operations experience, ideally in B2B SaaS or demand generation environments.
• Deep expertise with Salesforce CRM (administration not required but is a plus, campaign management, reporting).
• Experience with marketing automation platforms such as Pardot and HubSpot.
• Proven track record managing and integrating a modern MarTech stack, defining technical requirements, and evaluating and implementing tools.
• Ability to translate data into insights that inform channel, campaign, and budget decisions based on ROI.
• Strong process implementation skills to improve team efficiency.
• Effective collaboration skills to partner with sales, design, marketing, finance, and other teams.
• Proactive mindset with a continuous improvement attitude.

Nice to Have

• Experience with Salesforce administration.
• Knowledge of GDPR, CCPA, and global data privacy regulations.
• Experience in demand generation environments.

Qualifications

• 4+ years of marketing operations experience.
• Experience with Salesforce CRM and marketing automation platforms.

Benefits & Perks

• Competitive salary, bonuses, and equity.
• Comprehensive benefits covering physical and mental healthcare, retirement, family support, and family forming benefits.
• Employee giving match.
• Mobile phone stipend.
• R&R days for rest and recharge.
• Wellness reimbursement and virtual programming.
• Generous vacation policy and industry-leading parental leave policies.
• Catered lunches, fully-stocked kitchens, and fun events.