Marketing Operations Manager

About the Role

Key Responsibilities

• Manage our marketing tools, including Braze and Hightouch, ensuring data integrity and system performance.
• Support the owners of other marketing tools, including AppsFlyer and HubSpot, through assistance with integration and maintenance.
• Build marketing workflows, lead scoring models, custom events, and data validation rules to support our goals.
• Collaborate with product, engineering, and data teams to integrate marketing systems with CRM, CDP, and other business systems, ensuring seamless data exchange and synchronization.
• Manage deep linking, link-building strategies, and support the marketing team in tracking across all channels to enhance campaign performance and ensure accurate attribution.
• Maintain technical documentation of marketing systems, including system architecture, data flows, and technical specifications.
• Troubleshoot and resolve technical issues with marketing systems, working with our teams and external vendors to ensure resolution.

Requirements

• 5+ years of experience in marketing operations, with a focus on marketing automation platforms and system administration.
• Experience with marketing automation platforms and/or customer engagement platforms, including configuration, customization, and integration.
• Experience with data management, including data modeling, data quality, data governance, and querying data using SQL.
• Experience working with an MMP (AppsFlyer preferred) to track app campaign performance and ensure accurate attribution.
• Knowledge of CRM systems and experience integrating marketing automation platforms with CRM.
• Certification in Braze and experience writing advanced liquid.

Nice to Have

• Experience with data management and data governance.
• Experience with system architecture and technical documentation.
• Experience working with external vendors for technical support.

Qualifications

• Bachelor's Degree in marketing, computer science, business or related field.
• 5+ years of experience in marketing operations.

Benefits & Perks

• Work remotely throughout the US or from our well-furnished, modern office in Manhattan, NY.
• Unlimited vacation policy.
• Paid volunteer opportunities.
• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
• WFH stipend - $500 annually to make your WFH situation comfortable.
• Learning stipend - $500 annually towards continued development.
• Monthly physical, mental, wellness & learning stipend offered through Holisticly.
• Monthly lifestyle stipend offered through Fringe.
• Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
• Retirement savings - Traditional and Roth 401K plans with immediate company match.
• Life insurance - basic, supplemental, and dependent life.
• Disability leave - short-term and long-term disability.
• Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
• Family building benefits offered through Progyny.
• Teammate discount on DICK'S Sporting Goods and their family of brands.