Marketing Operations Manager

About the Role

Key Responsibilities

• Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third-party tools and sources.
• Build and maintain demand generation campaign reports to share with sales leaders and other cross-functional senior executives.
• Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and SLA compliance.
• Optimize and troubleshoot marketing attribution models to demonstrate pipeline and revenue impact accurately.
• Administer and optimize marketing technologies (Pardot, HubSpot, LeanData, Demandbase, etc.) and their integration with Salesforce CRM.
• Develop and manage email nurture programs by audience segment to support prospect engagement and customer retention.
• Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt-in management, consent tracking, and email preference centers.
• Enable data-driven decisions through reporting and data analysis of program performance and impact.
• Partner with agencies, sales, and internal teams to ensure seamless campaign execution and reporting alignment.
• Train and support marketing colleagues on processes, tools, and reporting to drive operational excellence.
• Stay ahead of marketing operations, attribution, and automation standards; recommend improvements to tools, processes, and strategies.

Requirements

• 4+ years of marketing operations experience, ideally in B2B SaaS or demand generation environments.
• Deep expertise with Salesforce CRM (administration not required but a plus) and marketing automation platforms (Pardot, HubSpot).
• Experience managing and integrating a modern MarTech stack, defining technical requirements, and evaluating and implementing tools.
• Ability to translate data into insights that inform channel, campaign, and budget decisions based on ROI.
• Strong collaboration skills to partner effectively with sales, design, marketing, finance, and other teams.
• Proactive mindset with a continuous improvement approach, asking 'How can I make that better?'

Nice to Have

• Experience with campaign management and reporting within Salesforce CRM.
• Knowledge of marketing attribution models and automation standards.
• Experience in startups or fast-paced environments.

Qualifications

• Four or more years of experience in marketing operations.

Benefits & Perks

• Competitive salary, bonuses, and equity.
• Comprehensive benefits covering physical and mental healthcare, retirement, family support, and family forming benefits.
• Employee giving match and mobile phone stipend.
• R&R days for rest and recharge, wellness reimbursements, and virtual programming.
• Generous vacation policy and industry-leading parental leave policies.
• Catered lunches, fully-stocked kitchens, and fun team events.