Marketing Operations Manager

Carta

San Francisco, CA

Full Time

Senior

122k-144k

4 days ago

Job Description

About the Role

The Marketing Operations Manager at Carta will work to standardize marketing campaign operations, serve as a strategic guide for the marketing and go-to-market team, and leverage reporting tools to identify opportunities within the marketing funnel. The role involves building a deep understanding of customer journeys, enabling self-service reporting and automation, and supporting the growth of the marketing tech stack. Carta connects founders, investors, and limited partners through software designed for private markets, aiming to create infrastructure that accelerates innovation and empowers ownership.

Key Responsibilities

Standardize marketing campaign operations to ensure accurate data feeding into attribution and reporting frameworks.
Serve as a strategic guide and thought partner for the marketing and go-to-market team.
Use reporting tools to identify opportunities within the marketing funnel to drive lead generation and pipeline growth.
Build a deep understanding of Carta customer journeys and make data-driven recommendations on segmentation, pain points, and timing.
Support the orientation of marketing towards a standardized reporting framework and enable self-service of reporting, segmentation, and marketing automation.
Drive change across GTM and build alignment among cross-functional stakeholders.
Build and maintain a robust lead engine to fuel predictable growth.
Establish a point of view on marketing ROI through analytics and reporting.
Deliver greater value to prospects and customers by understanding the customer journey.
Own and optimize the marketing tech stack through automation, integration, and data hygiene.
Facilitate planning and coordination of marketing efforts to meet goals and KPIs.

Requirements

Growth mindset and ability to handle complex, multifaceted challenges.
Hands-on problem solver with a proven technical background to troubleshoot and solve sophisticated problems within the marketing tech stack.
Experience building within Marketo and Salesforce.
Organized and detail-oriented.
Exceptional communication and presentation skills.
High EQ, friendly, and helpful partner across GTM teams.

Nice to Have

Experience with data integration and data management.
Operations management and stakeholder engagement skills.
Knowledge of marketing analytics and campaign management.
Technical troubleshooting support experience.
Familiarity with demand generation marketing and customer segmentation.

Qualifications

Experience with marketing operations and tech stack management.
Proficiency in Salesforce and Marketo.

Benefits & Perks

Market competitive salary
Equity for all full-time roles
Exceptional benefits
Potential for commissions (where applicable)

Working at Carta

At Carta, employees are helpful, relentless, unconventional, and kind; working collaboratively and cross-functionally to challenge the status quo. The company values creating more owners in the private markets and fostering a positive, inclusive environment. Carta is committed to equal opportunity employment and providing a positive interview experience for all candidates.

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