Marketing Operations Manager, CDP Contact Strategist

Zendesk

Austin, TX

Full Time

Senior

19 days ago

Job Description

About the Role

Zendesk's Global Marketing Operations team is seeking an experienced CDP Contact Strategist to join our growing data management practice. This role offers a unique opportunity to grow and learn in a dynamic and fast-paced environment. The person will create and maintain customer segments, audiences, and activation workflows for marketing teams, support CDP administration, and ensure reliable data integrations with multiple data sources. The role requires a robust technical background, problem-solving skills, and cross-functional collaboration, particularly in designing and working with technical data engineers and architects to enable audience creation in Adobe Real-Time CDP.

Key Responsibilities

Create and maintain customer segments, audiences, and activation workflows for marketing teams.
Maintain profile and segmentation definitions, activation schedules, and destination integrations.
Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests.
Collaborate cross-functionally to translate business needs into platform capabilities.
Enforce data governance, privacy, and compliance policies related to customer data.
Continuously optimize audience performance based on analytics and user feedback.
Establish data best practices, including audience segmentation and activation among the global marketing community.
Provide ongoing support and training to AEP end-users, ensuring effective utilization of the platform.
Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns.
Develop and deliver reports on audience insights, campaign performance, and data health metrics.
Ensure CDP operations adhere to data privacy laws (GDPR, CCPA) and comply with Zendesk's data governance policies.

Requirements

Hands-on experience configuring and managing Adobe Real-Time CDP.
Proven expertise in creating campaign audiences, ingesting data from various sources, configuring identity resolution, and connecting destinations for activation.
Intermediate SQL query writing skills and experience working with multiple tables, subqueries, and analytics data warehouses (e.g., BigQuery, MySQL, Snowflake).
Strong understanding of data integration, data quality, and data governance principles.
Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
Self-starter with high motivation to succeed in a fast-paced work environment.

Nice to Have

Experience working with Adobe Real-Time CDP in a strategic capacity.
Experience with data privacy laws such as GDPR and CCPA.
Knowledge of data warehouses and analytics tools.

Qualifications

Experience managing customer data platforms and audience creation.
Technical background with data integration and management skills.

Benefits & Perks

Hybrid work model with flexibility to work remotely part of the week.
Opportunity to work in a collaborative, inclusive environment.
Work in a global company with spaces for collaboration, quiet, and events.

Working at Zendesk

Zendesk is committed to offering a fulfilling and inclusive experience. Our hybrid way of working enables connection, collaboration, and learning while providing flexibility. Zendesk values diversity and is an equal opportunity employer, fostering an environment free from discrimination based on race, religion, gender, or other protected characteristics. The company strives to make reasonable accommodations for individuals with disabilities and disabled veterans.

Apply Now