Marketing Operations Senior Manager (Remote in USA)

About the Role

Key Responsibilities

• Design, implement, and manage end-to-end campaign workflows across all marketing channels including email, digital advertising, events, and content syndication
• Execute lead management processes such as lead scoring, routing, and nurturing programs
• Manage campaign setup, testing, deployment, and performance tracking across marketing automation platforms
• Coordinate campaign calendars and ensure proper attribution and tracking implementation
• Serve as the hands-on administrator for marketing technology platforms like Pardot, Marketo, HubSpot, Salesforce, and analytics tools
• Maintain data integrity across marketing systems and troubleshoot technical issues
• Implement and manage marketing automation workflows, lead scoring models, and segmentation strategies
• Support evaluation and implementation of new marketing technologies and integrations
• Ensure data accuracy and consistency across CRM, marketing automation, and analytics platforms
• Implement data hygiene processes including deduplication, standardization, and enrichment
• Manage database segmentation and list management for targeted campaigns
• Create and maintain data documentation and standard operating procedures
• Develop and document standardized marketing operations processes and workflows
• Identify bottlenecks and inefficiencies in current processes and implement solutions
• Create and maintain campaign request workflows and project management processes
• Establish quality control checkpoints and approval processes for campaign deployment
• Build and maintain campaign performance reports and dashboards for marketing leadership
• Track and analyze key marketing metrics including lead generation, conversion rates, and ROI
• Support monthly business reviews with data preparation and analysis
• Collaborate with analytics team on attribution modeling and advanced measurement initiatives
• Work with partner marketing team to track, measure, and report on ROI of partner MDF investments
• Create and maintain partner dashboards for MDF performance metrics
• Develop reporting templates and deliver MDF performance reports
• Partner with Sales Operations to optimize lead handoff processes
• Collaborate with partner marketing, demand generation, content, and field marketing teams to execute campaigns
• Work with IT and data teams on system integrations and data flow
• Support executive reporting with partner performance data and insights

Requirements

• 10+ years of marketing operations experience, preferably in B2B technology companies with partner marketing experience
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, Pardot
• Experience with CRM systems like Salesforce
• Proven track record managing complex, multi-channel marketing campaigns and partner-funded activities
• Experience with marketing analytics and reporting tools such as Google Analytics, Tableau, Excel
• Strong project management skills managing multiple initiatives and stakeholder reporting
• Advanced proficiency in marketing automation platforms and CRM administration
• Strong analytical skills with data analysis and reporting experience
• Working knowledge of HTML, basic SQL, and API integrations
• Experience with campaign attribution and lead routing methodologies
• Familiarity with digital advertising platforms and tracking implementation
• Exceptional attention to detail and process-oriented mindset
• Strong problem-solving and troubleshooting skills
• Excellent communication and collaboration skills across technical and non-technical teams
• Ability to work independently and support team objectives
• Adaptability to fast-paced, evolving environments

Nice to Have

• Bachelor's degree in Marketing, Business, or related field
• Experience building marketing operations functions in high-growth environments
• Knowledge of data privacy regulations such as GDPR and CCPA
• Certification in relevant marketing technology platforms
• Experience with ABM (Account-Based Marketing) tools and strategies

Benefits & Perks

• Opportunity to join a high-impact, newly formed team with direct visibility to marketing leadership
• Chance to build foundational systems that scale with organizational growth
• Hands-on experience across all aspects of modern marketing operations
• Potential for leadership responsibilities as the team expands
• Involvement in advanced analytics and data science projects
• Participation in strategic planning and process design
• Cross-functional project leadership and stakeholder management
• Professional development in emerging marketing technologies and methodologies